Digital Marketing for Event and Wedding Planners

Your clients spend their time online across a range of different sites, from search engines to editorial spaces.
Each of these is a new opportunity for you to reach out to customers and publicise your business through targeted ads. With our PPC packages, we can get an understanding of the demographics, interests, and locations of your potential customers, using this information to target them with tailored ads that will reach them directly. We’ll even be able to help you retarget interested customers who may have previously visited your site, with a reminder about your services as they move elsewhere online. We’ll carefully monitor and oversee your campaigns and ad spending to ensure these are driving as much value as possible to your business, including making ongoing adjustments if needed. Most digital marketing strategies tend to be split between organic (SEO) and paid (PPC). Although the two work well individually, an integrated approach is often the best way to be as visible to potential customers as possible. Find out more about PPC below or choose from a range of packages for an integrated digital marketing approach.

What better way to showcase the events and weddings you work on than with a beautifully shot video?
Whether you’re introducing the team, interviewing happy clients, describing your approach or simply letting the footage speak for itself, video can encapsulate your business in ways words can’t express. Our video packages include features such as; drone footage for dramatic overhead shots; voiceovers to talk viewers through your services; and even animation for additional creative touches. We’ll work closely with you to capture your events and brand in the right way. You can then use the video however you like from sharing on your social feeds to displaying on your website.

While networks like Facebook and Instagram are perfect for sharing pictures of your events, they’re also incredibly effective marketing tools.
Across all social platforms, people are searching for business recommendations, reviews, and products, both locally and nationally. Our social media services build your brand awareness, website traffic, leads, or bookings by reaching potential customers as they browse their favourite networks. We can help you to share your expertise, skills, and the results of your company’s hard work through creative campaigns or targeted social advertising, which we can shape to reach your specific audience. Even if you’re too busy to post on your feeds, we’ll maintain a presence in those all-important social spaces.

A well-rounded digital marketing strategy aims to appeal to customers in all phases of their journey, from the moment they start considering an event through to getting in touch and booking your services.
But it doesn’t stop there – if you’re creating fantastic events, it’s worth capturing and sharing testimonials and reviews from satisfied customers to build visibility, credibility, and trust. Not only will this help differentiate you from your competitors, but it’s proven to attract more business. Our reputation management solution will help you to oversee your customers’ feedback by consolidating online reviews from a range of social networks and publishers into one centralised review management portal. You’ll then be able to respond with ease, so you can build trust and authority with existing and new clients. We’ll also list your business details on a range of relevant websites and directories and can provide access to a single tool, so you can view all your social networks in one place and easily engage with your customers and potential clients.

Google is the most visited website in the world, responding to billions of queries every single day.
When a potential customer is looking for event or wedding planning services, the likelihood is they’ll turn to Google first. That’s where our SEO services come in. We’ll get to know your business and what makes you unique, and boost your rankings on Google whilst making sure you’re visible for relevant searches. We’ll optimise your website to reflect the most important and relevant keywords. Perhaps you only cater to specific types of events, or only work in a small geographic location – we can help you to include these relevant terms and are more likely to appear for them in search engines. A strong SEO strategy is one of the best ways to drive online traffic, increase qualified leads, and stand out from your competitors. Click below to learn more about how Yell can help you with yours.