Yell is delighted to announce the launch of a new collaboration with Amazon that will enhance the opportunity for millions of the UK’s small and medium enterprises (SMEs) to be found and chosen by consumers using Amazon’s Alexa service, (via all devices such as Echo, Show and the Alexa app).

In today’s challenging environment, as businesses continue to emerge from lockdown and look for new customers, it’s important that consumers can find the local business details they are searching for across their preferred channels, including the increasingly popular voice search.

With this new arrangement, Yell expects to regularly share its data on over 2.5m UK businesses with their new partner, featuring rich content such as products, services, consumer reviews, and more.

This new agreement adds to similar arrangements in place with Apple and Bing as Yell looks to build out the value it provides to all businesses listed on Yell.com, the UK’s No.1 online business directory¹.

Work is already underway to integrate the data into the Amazon service and more details on this exciting project will be made available in due course.

1. Yell.com has more visits than other business directories for all types of businesses. SimilarWeb December 2019 ↩︎