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How Can AI Affect Your Digital Marketing Campaigns?

AI can have a great effect in your marketing as it can process a lot of information very quickly, spot patterns, and solve problems. This comes in very useful in marketing where we can use AI to understand our complex human audiences and help serve them the right content. Did you know you’re probably using […]


How to Transform Customer Experience Using Digital

A combination of technological advances and the spread of the coronavirus pandemic has caused many businesses to move online. Additionally, new services and methods for digital delivery have become available and a huge increase in new technologies to improve customer service has been introduced. Drones, contact-free sales and delivery services have been introduced through the […]


14 Digital Marketing Terms to Know for 2021

Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]


How to Prepare Your Small Business for the AI Revolution

Have you heard of Artificial Intelligence (AI for short)? It may conjure up images of science-fiction movies and robots, but chances are that you’re using AI every day without even realising. The concept of AI isn’t new but many of us still don’t really understand what AI is, or how it even works. Let alone […]


The Pros and Cons of Conversational Commerce

Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]


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