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De-Mystifying Pay-Per-Click Jargon

Do you know your PPC from your CPC or your CPA from your QS? Let’s see if we can de-mystify some of that pay-per-click jargon! There are a lot of acronyms in the advertising world (an acronym is a shortening of a word, like AKA – Also Known As).  I could rattle off a list […]


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