From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]
You should treat your banner advert like your shop window. A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more. That said, the shop window shouldn’t be so mysterious that customers […]
I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]
What is contextual targeting? Contextual targeting is when adverts are placed in front of consumers based on the content of the webpage; the advert is in context. For example, if you are reading a newspaper article about the recession you may see a banner advertising savings accounts. How valuable is contextual targeting? Contextual advertising is […]