Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]
‘Content is king’ is a much-overused and not entirely inspiring phrase designed to instil fear into the most productive of marketers. Skip a blog post and all is lost! Whether you write fiction or website copy, we all have off-days writing content, and sometimes need a bit of motivation. These 29 writers and business people have […]
The next star small business website user experience is Chiswell Pools. This is another great example of a UK small business website which has really thought about its customers. The good user experience of the web site design comes together from a combination of different elements of the user experience working well. The visual design […]
For successful search engine optimisation (SEO) of your business website, the key is keeping your content focused and relevant. This means ensuring that the site can be navigated easily, that each page uses strong keywords appropriately, and that all content is unique, informative and helpful. Search engines use these factors to judge the quality of […]
As touched upon in a previous post, having a location in your domain can make a significant difference in terms of attracting traffic to your website. Here is some further detail about how it works. Service areas Internet users don’t want to waste their time by clicking through to websites for businesses that cannot provide […]
I have 2 questions for you …… When was the last time you looked at your company’s website? When was the last time you “really” looked at your company’s website? I know you are saying that the 2 questions above are the same, but they really aren’t! Let’s consider the following example: You are a […]
There are a large number of companies in the UK today who know they need a website but “feel” that the most important thing to do is to minimise the cost rather than maximise the return and so turn toward the DIY website solution (I use the word solution loosely!) There is nothing wrong with […]
Your website homepage is the single most important page on your website, people will judge your site (and your company) within 5 seconds of landing on it. You need to bear in mind that visitors are a fickle bunch, they have come to find information and don’t want to trawl through many words or pages […]
1. Make it easy to remember; this way, both existing customers and new customers who have been told your web address by a friend will be more likely to remember it – and search for it. 2. Keep it simple; don’t complicate your domain name with unnecessary words or punctuation. This can irritate or confuse […]