Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]
Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]
Instagram Stories first graced our phone screens back in 2016. Stories has grown increasingly popular, with the short video format being used by both individuals and businesses alike to grow their followings and quickly engage and interact with their communities. Instagram Stories are an easy way to share and discover content and for businesses to […]
Earlier this year Facebook, the owner of Instagram, announced changes it was making in line with the outbreak of Coronavirus. Facebook’s plan had always been to deploy a new way of shopping – both through Facebook and Instagram shops. But with the onset of COVID-19, they launched several months early to enable shoppers to buy […]
Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Instagram has launched a new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to the hugely popular TikTok social media app (read our overview article of TikTok here). But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. […]
Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]
Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]