PGS Plumbers has been operating in and around London for more than a decade. Here, the company’s Guy Andrews explains how the business has embraced social media platforms like Twitter and Facebook to grow their online presence and engage with customers. As a company that had used PPC advertising previously, we decided in 2010 that […]
At a recent Yell conference for small businesses and online advertising, I had the pleasure of meeting a lovely hypnotherapist/life coach who had the following to say about social media: When I first started working, we didn’t even have telephones. We had to go outside, walk a couple miles up the road and spend four […]
How does your Facebook experience change if you turn the wall settings to private? Following on my last post about the pros and cons of having a Facebook wall, I did a highly scientific* experiment using my personal account. I would still have the wall, but no one would be allowed to comment on my […]
If your business uses Facebook to help drive visitors to your website, to increase brand awareness, or for any other business reason, have you thought about whether to enable or disable the wall? So just what is a Facebook wall? Your Facebook wall is where your status updates are posted to your personal profile or […]
Remember when you met Facebook? I do. The year was 2004. I was in a college newsroom in Manhattan, Kansas, attempting to put out the daily paper, despite being distracted by this brilliant new website. It had something to do with social networking, or so they said. That night and for many more to come, […]
Being able to post on both Twitter and a Facebook page at the same time can be a great time-saver for the small business owner. So instead of logging onto each social media platform to post your latest special offer, useful link or snippet of news, there are tools that allow you to post to […]
Just set up a profile on Facebook for your business? Here are the answers to ten frequently asked questions. Will everyone who has liked my page see my updates? This is the general rule. However, Facebook does use an algorithm to decide whether to display your update in fans’ news feeds, depending in their level […]
More and more small businesses are discovering just how easy it is to create a profile for their company on Facebook – using something referred to as a Facebook page. In just a few clicks, your business can be found on Facebook – so it’s a job that can be done if you have just […]
Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]
Are you addicted to Facebook? Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, . Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]