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You Don’t Need to be Scared of Bad Reviews. Here’s Why…

So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]


Marketing Tips For Builders

The building and construction sector is having a bit of a difficult time at the moment. Brexit uncertainty has caused some people to put big money items like building projects on hold, and the bad weather we had at the beginning of 2018 delayed many building projects. On the positive side, if people are looking […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing. However, simply providing the option to leave reviews won’t mean […]


6 Essential Tips for Online Reputation Management

As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from […]


How Customers Can Help Create Website & Social Content For You

Owning a small business can be a time consuming job – you have to be sales, marketing, book keeper, HR, strategic lead – and that’s on top of your day-to-day work of making/selling a product or providing a service. The ideal scenario is that you hire people to help you with those tasks, whether a […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


7 Top Tips: What to Include on Your Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


Managing Your Company’s Online Reputation (Part 2)

In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and bad comments. Monitor You should constantly monitor your online reputation so that […]


Managing Your Company’s Online Reputation (Part 1)

“Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through everyone else’s eyes. In fact, your own website or social media […]


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