In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and bad comments. Monitor You should constantly monitor your online reputation so that […]
“Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through everyone else’s eyes. In fact, your own website or social media […]
In my last blog I was talking about not blogging just for the sake of it – I probably burst a few content idea bubbles so it’s only fair that I suggest some other ways that you can get that lovely rich content on your website. 1. Reviews I love website reviews, as consumers become […]
PGS Services is a London-based plumbing, heating, electrics and property maintenance company that offers plumbers and electricians throughout the capital. Here, Guy Andrews from PGS explains how they dealt with a bad review. Although we go to great lengths to achieve high levels of customer satisfaction, like most property maintenance companies we’re not immune from receiving […]
It’s that time of year again when people are starting to think about what they want to change about themselves over the next 12 months – starting New Year’s Day. For some, the lure of the Roses tin over the Christmas period will mean a new year’s resolution to lay off chocolate. For others it […]
Online reviews are a great way of amplifying your positive word-of-mouth Online reviews aren’t just for hotels, holidays and Hollywood movies anymore – people are sharing their opinions on businesses big, medium and small. It’s becoming the norm for people to tap away on their keyboard in order to let their feelings be known after […]
Review websites are increasing in popularity. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. The facts. Top tips. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. Whether it’s looking for a hotel, choosing a […]
Are you addicted to Facebook? Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, . Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]