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Twitter Announces 280 Character Limit

There were rumours last year that Twitter was considering taking its microblogging format into longform. Really longform – 10,000 characters. This week, that rumour has finally been put to bed with the announcement that the limit will expand to 280 characters. And the internet, of course, has mixed emotions. What Twitter says influenced the new […]


10 Social Media Mistakes to Avoid

1. Lack of planning As with any business activity, social media needs planning. A social media marketing plan needs objectives, strategies, a realistic allocation of time and money and a clear understanding of why you are doing it. 2. Not talking to the market It’s essential to build a relevant audience of customers and potential […]


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