First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]
The concept of marketing online is always developing. New advertising concepts are emerging all the time. Though the common practices of PPC, online banner ads, and pre-roll advertising are still very worthwhile opportunities for companies of all kinds, many organisations are starting to adopt a relatively new and effective practice: “influencer marketing”. But what is […]
Social media sites – websites that let people form online connections, interact and share information – have exploded in popularity in recent years. More and more, businesses are switching on to the idea that taking part in social communities is a great way to engage with their target audience. Read on for our overview of […]
You might have heard of Twitter and Facebook, but what about Foursquare? And LinkedIn? There are more and more social networks being launched every month, and all of them represent an opportunity for you to connect with existing and potential customers. This infographic examines how people interact with businesses on four of the key networks; […]
There are well over 100,000,000 Twitter users worldwide and our research suggests that more than three quarters would consider contacting a business via Twitter – so how can you afford not to market your business on the social network? We’ve surveyed more than 1,000 people about how they use Twitter to connect with businesses and […]
Although traditional marketing methods might work well for your business, if you ignore online marketing you could be missing out on huge opportunities for growth. Online marketing can hugely increase your visibility as a business, let you get under the skin of your target market, and – crucially – save you money. Getting known One […]
LinkedIn is a business-focused social network that claims more than 150 million members, including companies and individuals. For SMEs, LinkedIn offers a range of opportunities that are different from those provided by consumer social media such as Facebook and Google Plus. The site can be used by businesses in a number of ways, including: promoting […]
Social media will be the main point of contact with your business for many prospective customers. They won’t be immediately looking to buy – but social networking can create the platform for making sales by deepening trust in a good product or service. It does this by: enabling you to provide improved customer service creating […]
For small businesses, social media networking can help strengthen the business connections you already have, and allow you to connect with customers between sales. This can make collaboration and sales easier to facilitate. Strengthening relationships with business contacts Business networking creates fresh opportunities for communication with contacts. By responding to their updates and forum comments, […]
Before you start a social media marketing campaign, you need to think about what your objectives are. Social networking sites aren’t the best tools for actually making sales. Instead, they’re very good relationship management tools that prepare the ground for future sales. Raising awareness The first step to using social media to drive traffic is […]