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Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


How to Create and Add a Zoom Virtual Background

The use of online communication tools has sky-rocketed over the past 3 months. As a result, Zoom, which can be used for one-to-one and one-to-many video meetings, conferences and webinars, has become particularly popular.  Using online video can however have its drawbacks as not everyone has the perfect room or location in their house to display […]


How Do I Use My Business Videos?

How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]


Ten Alternative Video Formats To Try For Social Media

Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]


Web Pages that Talk Back: Using Video on Landing Pages

Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]


A Simple Guide to Content Marketing Psychology

Psychology plays an absolutely crucial part in all kinds of marketing. Whether it’s choosing which shelf and aisle to best place products in a supermarket, selecting the right words for a billboard campaign, or simply picking the right colour for your “buy now” button; the way businesses sell to people is inextricably linked with how […]


Marketing Tips For Builders

The building and construction sector is having a bit of a difficult time at the moment. Brexit uncertainty has caused some people to put big money items like building projects on hold, and the bad weather we had at the beginning of 2018 delayed many building projects. On the positive side, if people are looking […]


YouTube Rolls Out The ‘YouTube Premieres’ Feature To All Users

Back in June 2018, at VidCon, YouTube announced a new feature called ‘YouTube Premieres’, giving qualifying creators the ability to schedule the release of a video with a dedicated public ‘watch page’ which could be shared in advance. A couple of days ago, YouTube announced the rollout of this Premiere feature to all users. So […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


How Video Can Boost Your Online Visibility

The internet may seem saturated with video nowadays, but video is still growing according to tech kingpins Cisco. They predict that 82% of all internet traffic will originate from video content by 2021, a 127-fold increase from 2005 (Source: Cisco, 2017). But what exactly makes it such a promising medium? Let’s investigate 5 reasons why […]


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