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A Brief History of The Web – Part 3

By the way, if you missed parts 1 and 2 of our history of the web, you can check them out here: Part 1 and Part 2. Welcome back to Part 3 of our brief history of the web. We last left off around the time of the millennium and the aftermath of the dot […]


A Brief History of The Web – Part 2

EDIT: After parts 1 or 3? Please click here for part 1 and here for part 3. Welcome back to part 2 of our concise history of the web. If you missed part 1, click here to get up to speed. We spoke about the web’s humble beginnings at CERN, as the brainchild of Tim Berners-Lee; and […]


A Brief History of The Web – Part 1

EDIT: After parts 2 and 3? Please click here for part 2 and here for part 3. Nowadays it’s hard to imagine a life without websites as we now know them today. The web is such a ubiquitous part of our everyday lives that we almost forget the hard work that went into creating it. […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


Six Ways to Craft a Great Call to Action

Read to the end of this blog post and you’ll become a millionaire. If only that were true. But it got your attention, didn’t it? No matter whether you’re selling products online, promoting an event or simply want to get people to sign up to your newsletter, your call to action (CTA) is crucial. It’s what gets your website visitors […]


Google Boosts Mobile-Friendly Websites in Its Search Rankings

Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]


Is It Worth Having a News Page on Your Website?

A News page used to be a website essential. But how relevant are they today? When I first started out as a freelance copywriter in the early 2000s, every website I worked on had a News page. It was often the only page of a website that would ever be updated – the rest would […]


Could Slandering Your Own Business in a Domain Name Protect You?

As a business, would you ever want to own a web address that made you look bad? Probably not. How about one of your competitors or a disgruntled customer owning a web address that made you look bad? Definitely not. Just because you buy a web address doesn’t mean you have to use it – […]


Star Small Business Website User Experience – 2

The next star small business website user experience is Plants the Jewellers in Staffordshire. This is another great example of a UK small business website which has thought about its customers. The good user experience of the site comes together from a combination of different elements of the user experience working well. The best element of […]



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