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Amazon Alexa

Help your business be found by customers searching on Amazon Alexa
Yell.com results on Alexa

Amazon Alexa logo

Amazon Alexa

Yell.com advertising from Yell

Help your business be found by customers searching on Amazon Alexa

By creating and maintaining a business listing on Yell.com, you'll be providing Amazon Alexa with the most up-to-date information about your business so you are more likely to feature in local voice searches for your business type*.

Artificial intelligence (AI) is fundamentally changing the way we interact with the world around us. A fifth of adults in the UK own a smart speaker1, and over two-thirds of smart speaker owners interact with them on a daily basis2. As a result, there is a big increase in the use of voice search to find out everything from how to cook an egg, to locating their nearest hair salon.

By creating and maintaining a business listing on Yell.com, you'll be providing Amazon Alexa with the most up-to-date information about your business so you are more likely to feature in local voice searches for your business type*.

Artificial intelligence (AI) is fundamentally changing the way we interact with the world around us. A fifth of adults in the UK own a smart speaker1, and over two-thirds of smart speaker owners interact with them on a daily basis2. As a result, there is a big increase in the use of voice search to find out everything from how to cook an egg, to locating their nearest hair salon.

Alexa is Amazon’s cloud-based voice service available on over 100 million devices worldwide, including the Echo Dot and Echo Show.

Ask Alexa to find your nearest hairdresser, plumber or mechanic, and she'll respond with the names and distances to the closest relevant businesses for your search. She will also provide information on when they are open, and what their contact details are. Additionally, search results are also available in the Alexa app or on the device display where available, along with more information such as reviews and images.

Features

Location

Pinpoint your business co-ordinates so customers know where to find you

Opening hours

Help committed customers know you can serve them at any time of day

Products & services

Let intelligent services know what you offer so you can be found in relevant searches

Reviews

Online reviews help your business be chosen over your competitors

How to optimise your listing for voice searches

Voice searches are made by taking spoken commands and breaking them down into individual elements to help voice assistants like Alexa identify what we want to search for. For example, 'Where's my...' translates to "I'm searching for..."; 'my nearest' - a local result; and 'hairdresser' - the type of business. Once the device has understood the search query it will search the web and provide a list of the relevant businesses.

The more specific the voice search, the more detailed the results given back will be. For example, adding 'open on Saturday' to the search will only return results showing businesses with clearly published opening hours which also indicate that they are open on a Saturday. By considering the types of voice searches that could be requested, you can optimise your Yell.com listing by providing the right content needed to meet those search requirements. At minimum, take the time to make sure your business contact details, address, opening hours and details of the products and services you offer are present and accurate. It is also really worth asking customers to leave reviews on your listing so that you can feature in voice searches for 'the best of'.

Updating your Yell listing is easy to do using the free Yell for Business app and will give your business the best chance of being discovered by Alexa or other voice assistants.

Yell for Business app on Apple store   Yell for Business app on Google Play store

Helping your business be found in more places online

With Yell's syndicated partner network all you have to do, is create and maintain a free Yell.com listing and we'll work with Amazon, Apple and Microsoft to help your business be found however and wherever customers are looking*

We make local digital marketing easy

Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to help deliver more leads and ultimately more customers.

Local Knowledge

Local knowledge

For over fifty years we’ve supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big

Digital expertise

Digital expertise

Our relationships with the leading players - including Google, Microsoft, Apple, Facebook and Amazon - ensure our digital solutions are cutting-edge

Easy processes

Easy processes

We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app

1. OFCOM 2020
2. Populus Data Solutions/ One Pol 2019
*Even though your business’ data might be sent to our syndicated network from Yell, this doesn’t mean the data will always surface to their customers. This is because our partners are always working to improve what information they provide to their customers – to ensure that each response is as relevant as possible to each customer’s request.
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