Digital Marketing for Cleaning Businesses

PPC (also referred to as Pay-Per-Click or Paid Search) can help your business reach customers through targeted paid ads on Google and Bing.
We’ll gain a firm understanding of your audience, including their demographics, location, and interests, and will use this information to ensure they’re targeted with the perfect kinds of ads in the right places online. With our PPC packages, you’ll also receive detailed analytics and insights, so we can measure and track the success of your campaigns and make data-driven decisions on how to shape your budgets and ad spend.

Whether it’s sparkling ‘before and after’ shots, how-to’s, or guides, cleaning is an industry that lends itself well to videos and is increasing in popularity on social networks.
Carefully shot and edited video footage is not just a fantastic way of demonstrating the quality of your cleaning skills and services to potential customers, but it can also be a successful marketing tool for increasing business and driving growth. We can work closely with you to plan and execute videos to use in your outreach or to show off on your social feeds. Our video packages include options like filming, editing, drone footage, animation, and voiceovers, allowing for a creative and flexible approach to promoting your cleaning company.

Maintaining a presence on social networks is an effective way to build an online reputation, but can also be time-consuming, taking you away from the focus of running your cleaning business.
Yell’s social media services involve advertising on sites like Facebook and Instagram, so you can maintain a presence without the need to be regularly posting. This is a cost and time-effective way to increase your company’s visibility to a targeted audience of specific demographics, locations, interests, and behaviours. Not only will social advertising help to increase your brand visibility, improve customer engagement, and reach a wider audience, but you can also benefit from measurable, real-time results so we can adjust your strategies to drive maximum value.

Customers are increasingly turning to search engines like Google when looking for businesses like cleaning companies.
SEO (Search Engine Optimisation) focuses on helping your website rank higher in search engines for queries and searches that are relevant to your business. Not only will this increase the chance for potential customers to discover your company when searching for cleaning services, but it can also boost your credibility and set you apart from your competitors. Appearing on the first page of search results will demonstrate that you’re a reputable and trustworthy business that can provide high-quality cleaning services. Our experienced SEO experts will be able to use their industry knowledge and a wealth of tools to the benefit of your business. We’ll get to know your company and what it is that makes you so special, reporting back with detailed insights about website performance. We’ll then be able to determine the best keywords you should be targeting with a Google Search Console audit. This will enable us to advise and support updating and optimising the content of your website so it performs better in search engines, driving more traffic to your website. Our local search approach is particularly useful if your cleaning company operates in a very specific location – we can tailor your site in a way that you become more visible to customers in the right geographic region.

Online reviews have long been one of the key factors people consider when choosing an item or service.
Where word of mouth once reigned supreme, now potential customers are turning to social media and review sites to determine how qualified, trustworthy, and reputable a company is. As powerful as this is as a marketing device – helping to draw in new customers and set your business above competitors – the process of securing, responding to, and sharing customer reviews of your cleaning business is time intensive. This is where our online reputation management solution comes in – you’ll have access to a specialised online portal to consolidate your online reviews, making it easier for you to monitor and respond to client feedback. With our social posting management system, you can connect your social networks into one easily accessible dashboard so it’s even quicker for you to post across your channels and respond to your customers. Plus, our listings management service enables us to generate entries for your cleaning services on a network of relevant websites and directories. By doing this, your customers will have access to your essential contact information from a range of relevant sites. All the details will be synced from your Yell Business Profile to ensure they’re up to date.