Digital Marketing for Gardeners and Landscapers

PPC (also referred to as Pay-Per-Click or Paid Search) offers more ways of reaching your potential customers as they search online, by showing them tailored, targeted ads for your business.
By clearly understanding the demographics, location, and interests of your potential clients, Yell’s PPC experts can ensure your business is appearing to the right people in the form of paid ads on Google and Bing. While other digital marketing tactics can take time to see results, PPC ads can begin to drive clicks and leads within minutes of going live, so you could start seeing a boost in traffic straight away. We’ll also provide detailed analytics and insights, so we can measure and track the performance of your campaigns and continually adjust them to drive maximum value for your budgets.

With an industry as visual as gardening or landscaping, professionally filmed videos can be a powerful marketing tool for showcasing your work, attracting new customers, and setting yourself above your competitors.
Yell’s video creation services include options for filming, editing, voiceovers, animation, and even drone footage – perfect for capturing the scale of your larger gardening projects. Whether you’re introducing your team, offering aftercare tips, or simply letting the before-and-after visuals of your landscaping work speak for themselves, we’ll be able to work closely with you to make sure your videos look great and reflect your brand. Once the videos are complete, they’ll be yours to share across your social channels and marketing platforms, providing you with valuable assets for attracting new customers, building loyalty, and increasing business.

Internet users across the globe spend hours on social media every day.
This provides gardeners and landscapers like you with an excellent advertising opportunity that can increase brand awareness, expand reach, and engage with potential clients. Yell’s social media advertising packages, come as part of our Smart Performance solution and include the creation of carefully crafted ads to appear on Facebook and Instagram. We’ll target your ideal audience based on their demographic, location, and interest, so you know you’re reaching the right people. We’ll also use retargeting to reach people who have already expressed an interest in your business but are yet to get in touch. Unlike traditional forms of advertising, you don’t need a big budget to see results. We can set a budget that works for you and track your results in real time, which allows us to optimise your ads for maximum impact.

Online reviews are becoming an increasingly important resource for customers looking to make informed decisions when picking which companies to employ or work with.
Having positive, trustworthy reviews of your business on relevant sites is a clear signal to potential clients that you’ll give them a high-quality of service. With our online reputation management services, you’ll have access to a specialised online portal that consolidates your online reviews, making it easier for you to monitor and respond to client feedback. We also offer a social posting management system, so you can link your social networks into one accessible dashboard, making it quick and easy for you to engage with your customers. Plus, our packages also include a listings management service. We’ll make sure your key contact information and business details are featured across a network of websites and directories so you can easily be found. These will all be synched with your Yell Business Profile, so they’ll always be up to date.

SEO (Search Engine Optimisation) is the practice of improving your website’s visibility in search engines like Google when potential customers search for terms related to your business.
It requires the right strategies and tools to improve your website’s search engine rankings and boost traffic to your site. If your website appears at the top of search results when a potential client searches for a term like ‘landscape gardeners near me’ on Google, then that customer is more likely to click on your website, learn about your services, and get in touch. The SEO experts at Yell will identify the most relevant keywords for your company and will optimise your website to improve its visibility for those terms on search engines. In addition, our SEO packages can help you as a gardener or landscaper to differentiate yourselves from your competitors by highlighting the unique features and benefits your company has to offer. By optimising your website for local search, we’ll be able to drive more leads from your geographic region, which can be particularly useful if you serve a specific area.