About the customer
Industry: Oil tank supplier & installer
Location: Newmarket, Suffolk
Goal: Increase in visibility and leads (calls)
background
The challenge
This family-run business has been a customer of Yell’s since 2013, just one year after starting their company. Since then, they have grown to employ five staff members and have remained strong despite recent increases in oil tank prices. They were already well established but had ambitious growth plans to be a market leader in the Midlands and Southeast England.
We upgraded them to an Amplify digital marketing solution, with additional premier services including paid advertising, local search engine optimisation (SEO), and an enhanced, top-tier website.
their solution
How we helped
Our SEO experts optimised their website content to help improve their local visibility and appear more prominently in organic Google search results. We showcased their many customer reviews and USPs including extensive experience, excellent customer care, and competitive pricing.
After consulting with their account manager, they decided to take a more competitive approach to advertising. They expanded their Yell advertising to a wider service area and increased their Google Ads budget.
results & improvements
In just five months since going live, their marketing has helped them reach over 97,000 potential customers and generate over 115 leads – the majority being phone calls, which is their preferred method of contact.
After optimising their website for search engines (SEO), there has been a significant improvement in how their website and service pages rank on Google. Most of their keywords now rank on page one in the top three results – the most sought-after positions on search engine results pages!
With their bespoke advertising campaign management, they have fortnightly performance reviews, where we continue to see their ads performing more and more effectively. Through our bespoke advertising campaign management, they receive fortnightly performance reviews, which continue to show ongoing improvements. In their most recent review:
- Cost per click had reduced by nearly half to £2.52
- Impressions had almost doubled to 3,770
- Conversions (leads) had increased by 20%
These improvements have been driven by a combination of SEO, site enhancements, and data-driven campaign optimisation to improve return on investment.
Most importantly, their business is seeing and feeling the benefits of Yell’s digital marketing services. They are now booked eight weeks in advance, compared to 2-3 weeks in previous years. In total, their digital marketing from Yell has helped them to achieve an estimated huge £57,000 profit.
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