About the customer
Business name: Tyne & Wear Garage Doors Ltd
Business category: Garage door supplier & installer
Location: Washington, Tyne & Wear
Objectives: Increase visibility and generate more leads (calls & form fills)
- 5 minute read
background
The customer’s problem
The company’s owner, Paul Mariner, had 40 years of experience with installing electric garage doors when he decided to start his own business, Tyne & Wear Garage Doors Ltd, in 2022. At that time, we helped the company by setting up their Yell advertising and website.
In 2024, after an audit and marketing consultation where they told us they really wanted to grow, we recommended they invest in an Accelerate digital marketing solution to expand their reach and drive more leads.
What the customers says…
Paul Mariner, Owner of Tyne & Wear Garage Doors
“We’ve worked with Dave for years and have always been happy with the results. But since moving our marketing into a Yell solution, we’ve seen a massive increase in traffic to our site and leads – so much so that we’ve had to grow our workforce to keep up with demand! We’re extremely happy customers and would (and have!) recommended Yell to any business serious about growth. Thank you!”
their solution
How we helped
To improve their visibility and lead generation, we:
- Optimised their website for search engines (SEO) to attract more potential customers.
- Showcased their key services, including roller garage door installations and repairs.
- Highlighted their unique selling points – fast turnaround times, a strong reputation, and 40+ years of experience.
- Launched highly targeted advertising campaigns across Yell, Facebook, Google, and Bing to drive ready-to-buy traffic to their website.
Results & improvements
Comparing the last 13 months to the previous 13 months…
🚀 Clicks have increased by over 200%, while leads have surged by 400%.
📈 They now generate 50+ leads every month, an incredible achievement for a relatively new business, and a game-changer for their growth.
In just six months since going live:
📣 Their marketing has reached 111,849+ potential customers.
📞 They’ve generated 304+ leads, with most enquiries coming via phone and form fills, their preferred contact methods.
Outstanding return on investment:
- Their advertising is performing exceptionally well, with an average cost per click of just £1.50.
- Their cost per conversion is only £10.10 – a fantastic result, considering their average job value is £1,400.
What their account manager says…
David Chambers, Digital Account Director
“The customer already had a strong website with us, but the transformative point came when we moved them into a solution – it was almost overnight, the huge improvement in enquiries coming through. They’ve gone from strength to strength ever since day 1. In fact, they have decided to invest more in their advertising just last week!”
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Ready to drive the leads you really want?
We’ve spent 60 years growing local UK businesses like yours – get in touch to discuss how you’ll benefit from our expert services, exceptional care, and extraordinary results.
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎