From waste to wins: How Swinney Skip Hire “really took off” with Yell
Name: Swinney Skip Hire
Industry: Skip hire & recycling centre
Location: Sunderland, Tyne & Wear
Goal: Drive more high-value, local leads
results in just 1 year
📊 MARKETING PERFORMANCE: 215,320+ VIEWS ➡ 18,190+ CLICKS ➡ 1,145 LEADS ➡ 916 JOBS
💰 £27,480 TOTAL ESTIMATED PROFIT
🔁 252% ROI – £3.52 RETURN PER £1 INVESTED
✅ 1,145 HIGH-INTENT LEADS – AV. 95/MONTH
📦 ACQUIRED A COMPETITOR TO MEET GROWING DEMAND
🗺 EXPANDED INTO NEW MARKETS & LOCATIONS
background
The challenge
Andrew Rawdon launched Swinney Skip Hire back in 1988. After years of working with Yell, he was ready to level up their marketing to win more consistent, high-value skip hire jobs.
“I’ve worked with Dave since 2023 – Yell for much longer! Last year, he came to talk to me about Yell’s new marketing solutions and showed us what was possible.” – Andrew Rawdon, Owner
In 2024, their local account manager David Chambers ran a full review of their marketing and spotted opportunities to get more return from their investment. A tailored Accelerate solution was put in place, combining upgraded ads, a high-converting website, and expert strategy.
“I can honestly say, from the website to the advertising – it’s all been brilliant. Dave’s always on hand for advice and to show us new possibilities and opportunities we could go after. The fact our campaign can flex to our goals is a huge bonus.”
thE solution
How we helped
🔍 Targeted ads on Google & Facebook to attract ready-to-book customers nearby
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
Just 1 year after launching their campaign, the company has seen an amazing uplift in website traffic and enquiries from interested local customers – and they couldn’t be happier.
FINANCIAL GROWTH
💰 £27,480 TOTAL ESTIMATED PROFIT GENERATED
✅ 1,145 HIGH-INTENT LEADS – AV. 95/MONTH
🔁 252% ROI – £3.52 RETURN PER £1 INVESTED
BUSINESS TRANSFORMATION
📦 ACQUIRED A COMPETITOR TO MEET GROWING DEMAND
🗺 EXPANDED INTO NEW MARKETS & LOCATIONS
📍 NOW RANKING HIGHLY ON GOOGLE FOR 8 LOCAL AREAS
DIGITAL PRESENCE & TRUST
👀 215,320+ POTENTIAL CUSTOMERS REACHED IN AREA
🖱️ 18,190+ MEANINGFUL INTERACTIONS WITH MARKETING
💸 JUST £6.81 PER LEAD – TURNING INTO £200 JOBS!
Andrew concludes, “Since the solution went live, our business has really taken off! We’ve grown faster than expected, expanded into new areas, and even acquired a local competitor. As a customer we couldn’t ask for anything more – thank you!”
“Having worked with Andrew for a couple of years now, it’s been a pleasure to see Swinney Skip Hire go from strength to strength. That trust wasn’t immediate, but now it’s a rock-solid partnership. The campaign is flying and seeing the return they’re getting makes me really proud.”
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Andrew trusted Yell to grow his business – and within just 1 year, his business expanded into new markets, acquired a competitor, and earned £27k in pure profit. Now it’s your turn.
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