A clearer view to growth: How A One Home Improvements opened the door to £334k in profit in 1 year
Business: A One Home Improvements
Industry: uPVC window, conservatory and door specialists
Location: Swansea, Wales
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager) + SEO
RESULTS IN 1 YEAR WITH YELL
📊 204,800+ local people reached ➡ 455 leads generated ➡ 318 estimated new jobs
💰 £333,900+ estimated profit delivered
🔁 £29 returned for every £1 invested, delivering an ROI of over 2,930%
⭐ Rated 4.8 stars across Yell and Google, building strong local trust
🔍 Improved visibility across Google and AI search
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The challenge
Established in 2012, A One Home Improvements had clear ambitions to grow and double its workload, but a weak online presence was holding the business back. Despite offering high-quality double-glazing solutions across South Wales, the company was virtually invisible online, with poor website performance, minimal organic visibility, and no meaningful presence in Google search results.
The goal was to increase monthly enquiries, add £9,000 in revenue, and build a more secure platform for sustainable long-term growth.
“We have worked with Yell for a number of years, and since Donna began managing our marketing, we have seen a clear improvement in traffic and online enquiries. The website refresh and Google management have made a real difference, and Donna is knowledgeable, responsive, and great to work with. I would happily recommend Donna and Yell.”
thEir solution
How we helped
Account manager Donna Scott worked closely with Mark to implement Yell’s Accelerate solution, supported by a targeted SEO strategy designed to drive visibility, enquiries, and conversions.
🔍 Targeted Google Ads to capture high-intent local searches for double glazing
🌐 SEO-led website improvements focused on conversion and usability
📍 Stronger online presence across Google Search and local results
⭐ Review generation and reputation building to establish trust
🤝 Dedicated account management, with regular reviews and proactive advice (hi, Donna!)
This approach ensured A One Home Improvements was not just advertising, but being found, trusted, and chosen by local homeowners.
results & improvements
In just over a year, A One Home Improvements went from being virtually invisible online to generating a consistent flow of high-quality enquiries, driving sustained demand and long-term growth.
COMMERCIAL PERFORMANCE
💸 The campaign needed just 2 leads per year to break even, yet delivered 455 high-intent enquiries, over 225x the breakeven requirement.
💰 This translated into £333,900 in estimated profit, turning marketing spend into clear commercial impact.
🔁 With a return of £29 for every £1 invested, Accelerate delivered outstanding long-term value.
REAL-WORLD BUSINESS IMPACT
🏠 455 high-intent leads generated, resulting in 318 estimated new jobs secured
🔍 Strong visibility across Google and AI-powered search, ensuring the business is found where customers are searching
⭐ Rated 4.8 stars across Google and Yell, reinforcing trust and credibility in the local market
DEMAND & VISIBILITY GROWTH
📈 Stronger enquiry volumes, supporting turnover security and confidence in future planning
🤝 A trusted, long-term partnership with Yell, backed by regular reviews and continuous optimisation
🔧 A scalable digital platform, built to support future growth and expansion
“Working with Mark and the team at A One Home Improvements has been a genuine pleasure. Mark is proactive, responsive, and deeply committed to growing his business the right way, always open to ideas and focused on delivering quality for his customers. Having built the business from the ground up since 2012, and with over 35 years of industry experience, his pride in the company’s reputation and workmanship is clear, which makes supporting their digital growth both rewarding and effective.”
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Ready to attract more high-quality local enquiries?
A One Home Improvements partnered with Yell to transform their online visibility, moving from almost invisible to generating hundreds of high-intent leads and over £330,000 in estimated profit.
Book your free marketing audit today and start building a reliable pipeline of local enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert