Scaling new heights: How Finn Industrial Roofing generated 273 leads and £340,000 profit
Business: Finn Industrial Roofing
Industry: Industrial roofing specialists
Location: Portsmouth, South England
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager) + Local SEO
RESULTS IN 15 MONTHS WITH YELL
📲 273 LEADS GENERATED
💰 £340,000 ESTIMATED PROFIT DELIVERED
🔁 £10.45 RETURNED FOR EVERY £1 INVESTED, DELIVERING AN ROI OF OVER 945%
🔍 #1 FOR “COMMERCIAL ROOFING” + 26 KEYWORDS IN THE TOP 10
⭐ RATED 4.7 STARS ON YELL, BUILDING STRONG LOCAL TRUST
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background
The challenge
Finn Industrial Roofing isn’t a start-up chasing small domestic jobs. With a 15-strong team and £1.5m turnover, they had a clear ambition: grow to £2.1m within 12 months. But their marketing was holding them back.
Owner Luke Harding says: “I had been with my website company for over 10 years and had become disillusioned with the service and enquiry levels. I was not happy with my marketing.”
Key issues:
- A 10-year relationship with a website provider that had grown stagnant
- No clear visibility on performance
- Not attracting the right type of roofing work
They wanted high-value commercial roofing projects – and a predictable pipeline to support long-term growth.
“Surinder keeps in regular contact with me and is available to deal with any enquiries or issues I am excited to see how the relationship with yell helps me business to grow over the coming months. As soon as the website and new programme went live I saw an immediate increase in enquiry levels and am very happy with the service. The enquiries I have had have been really good quality enquiries for high value projects.”
thEir solution
How we helped
Account manager Surinder Bains worked closely with Luke to implement Yell’s Accelerate solution, supported by a targeted SEO strategy, designed to drive visibility, enquiries, and conversions:
- 🔍 Targeted Google Ads to capture high-intent local searches
- 🌐 A new website focused on conversion and usability
- 💻 Local SEO strategy with ongoing optimisations to dominate commercial searches
- 📍 Stronger online presence across Google, local results, and AI search
- ⭐ Review generation and reputation building to establish trust
- 🤝 Dedicated account management, with regular reviews and proactive advice (hi, Surinder!)
The focus wasn’t just more leads – it was the right leads.
Luke says: “Surinder took the time to analyse my website, my competitors and gaps in my online visibility and we discussed my business priorities thoroughly. She recommended a complete revamp of my marketing with an Accelerate solution. Surinder worked closely with me on the build of the new website and advertising programme.”
results & improvements
In just over a year, Finn Industrial Roofing moved from inconsistent enquiry levels to building a predictable pipeline of high-value commercial projects, supporting ambitious turnover growth.
COMMERCIAL PERFORMANCE
💸 26 leads needed to break even – 273 delivered (more than 10x more!)
💰 £340,000 estimated profit generated
🔁 £10.45 returned for every £1 invested (945% ROI)
REAL-WORLD BUSINESS IMPACT
🏗 273 commercial enquiries – 68 estimated high-value projects secured
🔍 #1 for “commercial roofing” + 26 top-10 rankings across Dorset
🎯 Targeted commercial and industrial projects – filtering out unwanted domestic work
⭐ Rated 4.7 stars on Yell, reinforcing trust and credibility in the local market
DEMAND & VISIBILITY GROWTH
📈 87,000+ appearances and 2,600+ clicks across Google
🤝 One dedicated account manager, providing clarity and accountability
🔧 A scalable digital platform built to support growth from £1.5m towards £2.1m turnover
“We focused on getting the foundations right from day one – building a website that reflected Luke’s vision and targeting the right commercial customers. Within the first week, Luke called to say he’d already received three quality leads.”
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Ready to build a predictable pipeline of high-value commercial projects?
Yell helped Finn Industrial Roofing move from underperforming marketing into 273 commercial leads and £340,000 in estimated profit.
If you’re an established roofing business looking to grow, the right strategy can transform your visibility and your bottom line.
Book your free marketing audit today and start building a steady flow of high-value enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert