The perfect fit: How Becky’s Blinds generated £243,000 profit with Yell
A Southport blinds business that had been trading for over 35 years was ready to grow. Here’s exactly what happened when they gave us the green light.
Business: Becky’s Blinds
Industry: Blinds & shutters
Location: Southport, Merseyside
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)

12x
return on investment
£243k
estimated profit
3,027
leads generated
348
refined leads
1.13M
online appearances
RESULTS IN 16 MONTHS WITH YELL
💰 EVERY £1 INVESTED = £12 RETURN (12x ROI)
📈 £243,000 ESTIMATED PROFIT GENERATED
📲 3,027 LEADS GENERATED
👀 1.13 MILLION ONLINE APPEARANCES
📞 A SIGNIFICANT INCREASE IN CALLS AND SHOWROOM VISITS
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background
The challenge
Becky’s Blinds has been a trusted name in Southport for over 35 years. Family-run, quality-focused, and with a loyal customer base. But reputation alone doesn’t fill the diary.
They were already busy — but not with the right jobs. Shutters were growing in popularity, and Becky’s Blinds had the product and the skills to meet that demand. The problem? They weren’t getting found online for shutters. And the phone calls weren’t matching the opportunity.
They needed more visibility, more leads from high-intent customers, and a clear path to double their monthly revenue — from £6,000 to £12,000.
The difference the new solution has made to our calls and leads has been huge. Since moving over, we’ve seen a noticeable increase in daily enquiries and we’re busier than ever. What really stands out is the support. Being able to call or text and get a quick response makes a massive difference – especially these days. We’ve worked with Yell for more than 35 years, and we can’t see that changing anytime soon.

thEir solution
How we helped
We took a close look at what Becky’s Blinds were doing, where the gaps were, and where the biggest opportunities lay. Then we got to work.
- 🌐 Website improvements with a stronger focus on shutters and high-intent search terms
- 🎯 Ads management and ongoing optimisation to reach the right customers in the right areas
- 📲 Improved lead generation across calls, clicks, and enquiries
- 📊 Transparent performance reporting so they always knew what their spend was doing
- 🤝 Direct, proactive account management with a real person at the end of the phone
- 📍 Increased visibility for both their premium and more accessible product ranges

results & improvements
In just 16 months, Becky’s Blinds went from relying on steady word-of-mouth trade to generating 348 refined leads, 243 estimated shutter jobs, and £243,000 estimated profit.
The impact was immediate. More calls. More showroom visits. More of the right jobs coming through.
💰 For every £1 invested, they received a £12 return on investment (a whopping 1,100% ROI!)
📈 1,130,501 appearances in search results
🖱️ 23,846 clicks generated
📲 3,027 leads delivered
(That’s more than 13 times the leads needed to break even on the marketing investment!)
🏠 243 estimated jobs converted
💷 £243,000 estimated profit generated
📞 Daily phone call volumes increased significantly
🏪 More customers visiting the showroom
What their account manager says…
Becky’s Blinds trusted us to help push the business forward, and the results speak for themselves. They’ve embraced every recommendation, stayed open to new ideas, and it’s been brilliant watching the increase in calls, leads, and genuine growth for the business.


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Want results like these?
If you run a blinds or shutters business and want more of the right jobs in the right areas, let’s talk. We’ll start with a free marketing audit.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert
