Ink-credible growth: How Doc Black Ink turned clicks into clients and 550% ROI
Business: Doc Black Ink Ltd
Industry: Tattoo & Piercing Studio
Location: Gateshead, Tyne and Wear
Services: Accelerate Solution (Paid Ads – Website – Online Presence – Dedicated Account Manager) + Local SEO Upgrade
RESULTS IN 18 MONTHS WITH YELL
🔁 OVER 550% RETURN ON INVESTMENT
💸 £6.59 RETURNED FOR EVERY £1 INVESTED
🤑 16% INCREASE IN TURNOVER
🚀 OVER 6X THE LEADS NEEDED TO BREAK EVEN
📍 NOW RANKING ON PAGE 1 OF GOOGLE FOR “TATTOO ARTISTS NEWCASTLE”
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The challenge
Doc Black Ink is a well-established tattoo and piercing studio based in Gateshead’s Metrocentre shopping centre, with over a decade of experience and a strong local reputation built since 2011.
Like many studios, they already had the talent, the team and the reputation – but standing out online and consistently attracting the right clients for tattoos and piercings was becoming more competitive. With new studios emerging and search results getting crowded, they needed a more targeted approach to reach high-intent customers and grow that side of the business.
The goal was clear: increase visibility for tattoo and piercing services, attract more of the right clients, and turn online searches into consistent bookings and footfall.
“Dave goes above and beyond for his clients. Having a face-to-face contact to talk through next steps and options makes a real difference. Our stats have never been better, and it’s clearly reflected in our growth – we’ve seen a 16% increase in turnover year on year. Since adding SEO, we’re now appearing on page 1 of Google for ‘tattoo artists Newcastle’. We’re really happy with the results.”
thEir solution
How we helped
Account manager David Chambers worked closely with Phil to implement Yell’s Accelerate solution, focused on driving more enquiries, filling chairs, and supporting long-term business growth.
- 📣 Multi-channel advertising across Google Search, Display, Facebook and Instagram to generate high-intent leads
- 💸 Lead Guarantee – we deliver the leads needed to cover their investment (at minimum!), or credit the difference
- 📍 Improved online presence across Google & AI search results
- 🌐 A professional website built to attract & convert ready-to-buy customers
- ⭐ Easy reviews management to build trust and strengthen reputation
- 🤝 Ongoing support from a dedicated account manager, with regular reviews and proactive advice (hi, David!)
The focus was simple but powerful – delivering a consistent flow of high-quality leads to help Doc Black Ink grow demand, maximise capacity, and scale the business with confidence.
results & improvements
In just 18 months, Doc Black Ink turned their marketing into a powerful lead-generating engine – driving consistent bookings, increasing turnover, and delivering a £6.59 return for every £1 invested.
👀 SEEN BY OVER 4 MILLION LOCAL CUSTOMERS
📲 ENGAGED WITH BY 110,000+ HIGH-INTENT SEARCHERS
🎯 OVER 4,000 LEADS GENERATED
💺 MORE CHAIRS FILLED WITH CONSISTENT CUSTOMER DEMAND
🔁 OVER 550% RETURN ON INVESTMENT
💸 £6.59 RETURNED FOR EVERY £1 INVESTED
🤑 16% INCREASE IN TURNOVER
🚀 OVER 6X THE LEADS NEEDED TO BREAK EVEN
📍 NOW RANKING ON PAGE 1 OF GOOGLE FOR “TATTOO ARTISTS NEWCASTLE”
⭐ RATED 4.5+ STARS ACROSS GOOGLE & YELL, WITH 96% RECOMMENDATIONS ON FACEBOOK
What their account manager says…
“It’s been a pleasure working with Phil over the past year. We’ve built a strong relationship and an even stronger campaign, and since moving onto a Yell solution, the impact has been clear – more artists, more footfall, and new services being introduced. They’re now ranking on page 1, and we’ve been able to support everything they’ve wanted to achieve. Their recent move to a higher tier really shows their confidence in what we’re delivering for the business.”
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Ready to generate more bookings and keep your chairs full?
By partnering with Yell, Doc Black Ink turned their marketing into a high-performing lead engine – generating over 4,000 leads, increasing turnover by 16%, and achieving a £6.59 return for every £1 spent.
Book your free marketing audit today and start building a reliable pipeline of local enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert