On a roll: How PRO.13 LTD went from invisible to fully booked with a 144% ROI in 6 months
A Maidstone alloy wheel refurbishment specialist was struggling to get found online. Here’s what happened when they partnered with Yell to put their business in front of more local customers.
Business: PRO.13 LTD
Industry: Alloy wheel refurbishment
Location: Maidstone, Kent
Period: 6 months
Services: Amplify Solution (Website – Online Presence – Dedicated Account Manager)
RESULTS IN just 6 MONTHS WITH YELL
💰 Every £1 invested returned £2.44
📈 £7,280 estimated profit generated
✅ 114 refined leads generated
🔨 91 jobs won – that’s 15 a month
👥 30% of work now comes from the general public, up from almost zero
🏢 Searching for larger premises to support growth
👨🔧 Preparing to hire additional staff
⏰ The busiest period in the business’s history
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background
The challenge
Paul’s alloy wheel refurbishment business in Maidstone, PRO.13 LTD, was good at the work. Getting found online was a different story. Trade work had slowed. Competitors were showing up everywhere in local search results. And because his unit is tucked away with no passing foot traffic, if customers weren’t finding him online, they weren’t finding him at all.
He had no meaningful visibility across Maidstone, Aylesford, West Malling, or the surrounding areas – and enquiries had become unreliable.
His goal was straightforward: at least 12 private jobs a month. Enough to cover costs, create a buffer, and eventually invest in new equipment and staff.
He needed a proper online presence and a way to turn local searches into real enquiries.
“I couldn’t be happier with the service I’ve received from Martin and the team. It’s taken a huge weight off my shoulders and helped sort all the online details I never had the time to manage myself. Martin is always on hand, keeps me in the loop, and genuinely cares about helping my business grow. Partnering with Yell has been one of the best decisions I’ve made for my company.”
thEir solution
How we helped
We started where the problem was: visibility.
First, we rebuilt the website from the ground up – cleaner experience, better local search performance. Then we layered in geo-targeted SEO, authority building and Yell advertising to put PRO.13 LTD in front of people actively searching for alloy wheel refurbishment across Maidstone and the wider Kent area.
Here’s what we focused on:
- 🌐 A rebuilt website designed to convert local visitors into enquiries
- 📍 Local SEO targeting Maidstone, Aylesford, West Malling and surrounding areas
- 🔗 Backlinks secured from local dealerships Paul already had relationships with
- ⭐ Review generation to build trust with new customers
- 📲 Yell advertising to capture high-intent, ready-to-buy customers
- 📊 Clear performance reporting so Paul could see exactly what was working
- 🤝 Dedicated account management and ongoing support throughout
results & improvements
Six months in, PRO.13 LTD had gone from practically invisible to consistently busy. Paul hit his target of 12 jobs a month – and then some. The business generated 114 refined leads, an estimated 91 jobs, and £7,280 in estimated profit. Every £1 invested returned £2.44.
Before working with us, almost none of Paul’s work came from the general public. It’s now 30% of his business – and growing.
The demand has been so strong that Paul is actively looking for larger premises and preparing to take on a new member of staff. Some weeks, he’s starting at 5am to keep up.
📈 3,628 online appearances
☎ 114 refined leads
🖱️ 23,846 clicks generated
🔨 91 jobs won
💷 £7,280 estimated profit generated
💰 Every £1 invested returned £2.44
📍 Strong visibility across Maidstone, Aylesford, West Malling, Kings Hill and Leybourne
What their account manager says…
“Paul’s bought into this from day one. He takes action on what we discuss – and that’s exactly why we’ve seen such a shift in just six months. He’s gone from invisible online to looking for a bigger unit and hiring staff. We’re ahead of schedule, and that’s been genuinely rewarding to be part of.”
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Want results like these?
If you run an alloy wheel refurbishment business and want more enquiries from local customers who are already searching for your services, let’s talk.
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