Patchy leads to £1M profit: Probuild grows from 8 staff to 5 divisions
Business: Probuild Contracts Ltd (Roof & Build Group)
Industry: Builders & Roofing Contractors
Location: Edinburgh, Scotland
Services: Premier PPC + Accelerate solution (Website – Online Presence – Dedicated Account Manager)
RESULTS IN 3 YEARS WITH YELL
📊 979K+ VIEWS ➡ 53K+ CLICKS ➡ 2,075 LEADS ➡ 1,245 JOBS
💰 £1.04M+ PROFIT GENERATED
🛠 LAUNCHED 4 NEW TRADING ARMS
👷♂️ EXPANDED FROM 8 TO 32 STAFF IN 5 DIVISIONS
📈 DOUBLED TURNOVER & BROADENED CUSTOMER BASE
🏗️ EVOLVED FROM ROOFING SPECIALIST TO FULL-SERVICE BUILDING CONTRACTOR
⭐ 100+ 5-STAR RATINGS ACROSS YELL & GOOGLE, BUILDING TRUST
background
The challenge
When account manager James Smith first met Lee Spence, Probuild Contracts was a small roofing-focused business with just eight staff.
Like many local builders, Lee faced three main challenges:
- Unpredictable leads – relying heavily on word of mouth made growth patchy and unpredictable.
- Limited visibility – struggling to reach customers beyond Edinburgh.
- Big ambitions, small capacity – Lee wanted to expand into wider building services but needed a consistent flow of enquiries to justify hiring more staff.
“If it wasn’t for Jay, my business would not be where it is today. I was unsure at first about signing up with Yell, but it has turned out to be the best decision I’ve made for my company. The marketing works, the results are consistent, and the service has been second to none. We now have the confidence to grow and expand in ways I never thought possible – and that’s down to the support I’ve had from Jay & Yell. Thank you for everything!”
thE solution
How we helped
James carried out a full audit and recommended Yell’s Accelerate package, giving Probuild the visibility and consistency they needed to grow with confidence:
🔍 Targeted ads on Google & Bing to reach ready-to-book customers
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Jay!)
results & improvements
In just 3 years, Probuild Contracts grew from 8 staff and a single roofing service to a multi-trade contractor with 5 divisions, 32 employees, and over £1M profit – all with Yell’s support.
FINANCIAL GROWTH
💸 178 LEADS NEEDED TO BREAK EVEN – 675 DELIVERED IN 7 MONTHS (3.8X MORE ALREADY!)
💰 £338K+ PROFIT GENERATED FROM 405 HIGH-QUALITY JOBS
🔁 HUGE ~1200% ROI – £12.08 RETURN PER £1 INVESTED
BUSINESS TRANSFORMATION
👷 GREW FROM 8 STAFF TO 32 ACROSS 5 DIVISIONS
📈 DOUBLED TURNOVER WITH A STEADY FLOW OF PROFITABLE LEADS
🗺 WIDENED CUSTOMER BASE ACROSS EDINBURGH & THE SCOTTISH BORDERS
🏗️ EXPANDED FROM ROOFING INTO FULL-SERVICE BUILDING – INCLUDING UPVC, HERITAGE & PRESERVATION, AND DEVELOPMENTS
🤝 LONG-TERM PARTNERSHIP WITH YELL – DAILY COLLABORATION AND TRUSTED ADVICE BEYOND MARKETING
“I love working with Lee – we speak daily, not just about business but about life, growth plans, and opportunities. Helping Probuild grow from 8 guys and a roofing firm to a contractor with 5 divisions and 32 staff is my proudest career achievement.”
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Time to lay stronger foundations for your building business?
Probuild trusted Yell — and grew from 8 staff and a single roofing service to a multi-trade contractor with 5 divisions, 32 employees, and over £1M profit in 3 years.
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