INCLUDED IN AMPLIFY & ACCELERATE · NO EXTRA COST
Blog writing service
Fresh content. Better visibility. None of the writing.
We write two helpful, search-friendly blogs for your business every month – fully managed and included with Amplify and Accelerate at no extra cost.
Book a thirty minute call with one of our friendly, experienced digital experts to uncover quick wins and fresh ideas to help grow your business and attract more local customers.
REGULAR CONTENT, WITHOUT THE EXTRA WORK
Keep giving customers a reason to find you
Your customers are searching for answers long before they decide who to contact. Regular blog content helps your business answer those questions, demonstrate its expertise and stay visible throughout their journey. But researching, writing and publishing useful content takes time.
With Yell, it is handled for you – so your website keeps growing while you focus on running your business.
£300-£800+
What two professional blogs a month can cost elsewhere. Included with Yell.
2 blogs, every month · 24 a year · nothing extra to pay
50,000+ UK businesses rely on Yell
60 years supporting local businesses
Leads guaranteed – or your money back
how it works
We handle the writing. You stay in control.
You don’t need to research keywords, plan an editorial calendar or find time to write. Yell manages the content process for you, while you retain control over what appears on your website.
1: We plan relevant topics
We identify useful subjects based on your services, your customers and the questions people are likely to ask.
2: We write the content
Our team creates clear, engaging blog posts designed for real customers as well as traditional and AI-powered search.
3: You review and approve
We’ll let you know through SAM when your blog is ready. Approve it or request changes before it’s published.
Regular, useful content – planned, written and managed without adding another job to your list.
CONTENT THAT FUELS VISIBILITY
Written to be found – by customers and AI
Every blog gives your website more useful content around the services you offer and questions your customers ask. That helps build your organic visibility across traditional and AI-powered search.
And because your blogs work alongside your website, listings and paid advertising, they’re part of a wider strategy designed to get your business found – and turn that visibility into customers.
WHO IS BLOG WRITING FOR?
Built for businesses with expertise to share
Blog content works alongside your core service pages, to help customers discover your business sooner, understand your value more clearly and feel more confident about getting in touch.
TRADES & HOME SERVICES
Answer the questions customers ask before booking – from costs and materials to maintenance and what to expect.
PROFESSIONAL SERVICES
Explain complex topics clearly, demonstrate your expertise and help potential clients make informed decisions.
GARAGES & AUTOMOTIVE
Help drivers understand maintenance, warning signs and repairs – and know when it’s time to book in.
SALONS & APPOINTMENTS
Answer common questions about treatments, preparation, aftercare and what customers can expect.
Useful content gives customers more ways to discover your business – and more reasons to trust it.
Your free marketing audit
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with a digital marketing expert
Your exclusive lead guarantee
- Your investment is protected
- 1 year of risk-free marketing
- Our goal is to deliver the best possible ROI
- We don’t want you to just breakeven – we’re here to help you grow!
Explore success stories
Let’s do the same for your business
From 6 to 64 quotes p/m & climbing: How We Clean Group unlocked growth with Yell
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Guaranteed Leads. Exclusive to Yell. Let’s grow your business, together.
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BLOG WRITING SERVICE
Included in your solution
See how blog content works alongside the rest of your marketing to turn more searches into enquiries.
Feature of Amplify
Your complete online presence – website, listings, reviews and blogs, all working together.
Feature of Accelerate
Everything in Amplify, plus paid advertising that puts you in front of more customers, faster.
WHY CHOOSE YELL
60 years of getting local businesses found. Chosen by 50,000+ of them.
Getting found online is only the start. We help turn that visibility into real customers with fully managed digital marketing that works together.
Fully managed
We do the hard work, so you can focus on running your business.
Paid and organic
Reach customers wherever they’re searching with a strategy that combines paid advertising and organic visibility.
Everything working together
From your website and SEO to lead capture and reporting, it’s all designed to help you win more business.
Lead Guarantee
We don’t just aim for break-even – if we don’t deliver the leads, you don’t pay for them.
CUSTOMER SUCCESS STORY
Real results from businesses like yours
See how the right content and marketing strategy can turn visibility into real business growth.
Doc Black Ink Ltd generated 170 new leads and a 20% increase in turnover with a solution from Yell.
“Since adding SEO, we’re now appearing on page 1 of Google for ‘tattoo artists Newcastle’. Our stats have never been better.” – Phil, Managing Director
50,000+ UK businesses trust us
60 years supporting local businesses
No.1 for managed digital advertising in the UK1
WHAT’S INCLUDED
Blog writing at a glance
Fresh, professionally written content every month – fully managed by Yell and built to boost your visibility.
- Two professionally written blogs every month
- Included with Amplify and Accelerate at no extra cost
- Fully managed by Yell
- Topics based on your business and customers
- Written to support SEO and AI-powered search
- Sent through SAM for approval
- Request edits before publishing
- Supports your wider website and marketing
Frequently asked questions
What is a blog writing service?
A blog writing service plans and creates regular articles for your business website. Yell writes useful content based on your services and the questions customers ask, helping you share your expertise without having to write the blogs yourself.
How many blogs will I receive?
We write two blogs for your business every month. That gives your website up to 24 new pieces of useful content each year.
How does blogging help SEO?
Blogging can help your website cover more relevant topics, answer more customer searches and create useful links to your main service pages. It also gives search engines more context about your business and areas of expertise. Results depend on factors including the quality of the content, your wider website and the competitiveness of your market.
How does blog content support AEO?
Answer Engine Optimisation, or AEO, helps content become easier for AI-powered search tools to understand and use when answering questions. Clear, well-structured blogs that directly answer genuine customer queries can give these platforms more useful information about your business and services.
Who chooses the blog topics?
Our team plans topics that are relevant to your business, services and customers. The focus is on useful questions and subjects that can support your wider online visibility.
Do I need to write anything?
No. The service is fully managed, so we take care of planning and writing the content. You only need to review each blog and tell us whether you are happy for it to be published.
Can I review the blogs before they are published?
Yes. You will receive a notification through SAM when a blog is ready. You can approve the content or request changes before it goes live.
Can I request edits?
Yes. You can request changes during the approval process so the finished blog accurately reflects your business.
Will the blogs sound like my business?
The content is written to be clear, professional and appropriate for your business and audience. Your review and approval stage also gives you the opportunity to request changes to terminology, details or tone.
Will every blog rank on Google?
No business can guarantee that an individual blog will rank. Regular, high-quality content strengthens your website by covering relevant topics and answering customer questions, but rankings are also affected by your market, competition, website authority and wider SEO activity.
Is blogging still useful now that customers use AI search?
Yes. AI-powered search tools need reliable, relevant information to answer customer questions. Useful blog content gives them more context about your services and expertise, while also supporting traditional search and helping visitors make informed decisions.
Is the blog writing service included in my Yell solution?
Yes, it’s included as standard with both Amplify and Accelerate, with nothing extra to pay.
Why does my business need regular blog content?
Your customers have questions before they’re ready to get in touch. Regular blogs help you answer them, share your expertise and give people more ways to discover your business – while keeping your website useful and up to date.
How often should a business publish blog content?
There’s no magic number. Quality and consistency matter more than publishing for the sake of it. Two useful, relevant blogs a month gives your website a regular flow of fresh content that answers customer questions and supports your wider online visibility.
- Among direct competitors that target local businesses regardless of industry (MBrain, 2023) ↩︎
GET STARTED TODAY
Keep your website working harder
Your customers are already searching for answers. Give them useful content that helps them find your business, understand what you offer and feel confident about getting in touch.
With two professionally written blogs every month, your website keeps growing – without the writing becoming another job for you.