Beginner’s guide to digital marketing for local businesses
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What you’ll learn
We’ve put together this simple, practical guide to help you get to grips with the basics and get started with marketing your business online.
Tips
Essential digital marketing tactics & avoiding common mistakes
Insights
How to create a marketing strategy that meets your business goals
Advice
Tips for easily tracking & measuring metrics that help grow your business
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The world of digital marketing is moving fast
If you’re a local business owner – for example a plumber, a hairdresser, or running a garage – you’re probably busy enough keeping things ticking over without having to be a digital marketing expert as well.
But a bit of know-how in this area can make a huge difference in bringing in new customers and growing your business.
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With all the channels and targeting options to consider, it may feel like a minefield
We’ve put together this simple, practical guide to help you get to grips with the basics and get started with marketing your business online.
It’s packed with simple, easy-to-understand tips on building an online presence that helps you stand out, creating an effective strategy to focus your efforts, and avoiding common mistakes.
‘Local digital marketing is all about getting your business in front of people nearby who need your services. It’s using online tools to make sure you’re the first name people see when they’re looking for local services. Whether it’s listing your business on Google and Yell, collecting reviews from happy clients, or sharing a post on Facebook or LinkedIn, you’re helping local customers find, trust and choose your business more easily.’
Yell Business