The UK’s No.1 for managed digital advertising for local businesses1
Local SEO Services
The customers you want are searching nearby.
Let’s make sure they find you.
Local SEO is a fully managed monthly add-on that helps your business appear on Google, Maps, and AI-powered search results when nearby customers are actively looking for what you do.
Added to your Amplify or Accelerate solution, it gives your digital presence the ongoing, proactive work it needs to build real, lasting visibility in your area.
Trusted by 50,000+ UK businesses to manage their local visibility
Book a thirty minute call with one of our friendly, experienced digital experts to uncover quick wins and fresh ideas to help grow your business and attract more local customers.
50,000+ UK businesses rely on Yell
60 years supporting local businesses
Leads guaranteed – or your money back
WHAT LOCAL SEO DOES
More than a website tweak – it’s ongoing work that compounds
Local SEO isn’t a one-off setup. It’s a consistent programme of technical improvements, content creation, and local signals that help search engines and AI tools understand, trust, and recommend your business.
📍 Targeted to where you work We focus on your top three services and top three locations – so the visibility you build actually turns into local enquiries.
🔧 Technical issues fixed for you From site speed and structure to indexing problems, we handle the behind-the-scenes work that affects how Google ranks your pages.
✍️ Content created every month We write and publish content targeting the searches your customers are actually making – no effort required from you.
🤖 Visible in AI-powered search More customers are using AI tools to find local services. We optimise your presence so your business appears where it counts – including Google’s AI overviews and Maps.
Get your free audit
Your customers are searching like this right now
High-intent, location-based searches are pure gold. These are people who’ve already decided they need help — they just need to find you.
🔍 emergency plumber Coventry
🔍 best MOT garage near me
🔍 solicitor for conveyancing Sheffield
🔍 electrician Gateshead open now
🔍 tattoo studio Newcastle page
If your business isn’t appearing for searches like these, a competitor is getting those calls instead.
Your free marketing audit
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with a digital marketing expert
Our proven track record
- Your investment is protected
- 1 year of risk-free marketing
- Our goal is to deliver the best possible ROI
- We don’t want you to just breakeven – we’re here to help you grow!
Explore success stories
Let’s do the same for your business
From 6 to 64 quotes p/m & climbing: How We Clean Group unlocked growth with Yell
request a call back in two steps!
Guarantee leads. Exclusive to Yell.
Let’s grow your business, together.
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WHAT WE MANAGE FOR YOU
Everything handled – nothing added to your workload
Once you add Local SEO to your Amplify or Accelerate solution, our team gets to work straight away. Content is auto-approved, rankings are monitored weekly, and you can track everything in your dashboard.
- Keyword research focused on your top three services and top three locations
- On-page optimisation across your website’s key pages
- Local content written and published monthly
- Google Business Profile managed and kept up to date
- Local link building to build authority in your area
- Technical SEO fixes carried out on an ongoing basis
- Weekly ranking monitoring to protect progress
- Dashboard showing completed work, rankings, and leads
ONE TEAM, ONE STRATEGY
Why it works best alongside Amplify or Accelerate
Your website, paid ads, and business profiles are all managed by the same team, so every part of your digital presence is consistent and reinforces the others. That’s what search engines and AI tools look for when deciding which businesses to recommend.
No day-to-day involvement from you
Content is auto-approved and work starts as soon as you’re onboarded. You don’t need to know anything about SEO – just check your dashboard and watch the leads come in.
Visible on 50+ major platforms
Beyond Google, we help your business appear consistently across the platforms and directories that feed local search results and AI tools.
CUSTOMER STORY
From invisible to page one – in under 18 months
local people reached in 18 months
new leads generated
return on investment
increase in turnover year on year
“Since adding SEO, we’re now appearing on page 1 of Google for ‘tattoo artists Newcastle’. Our stats have never been better, and it’s clearly reflected in our growth – we’ve seen a 16% increase in turnover year on year.”
Phil, Managing Director, Doc Black Ink Ltd, Gateshead
MORE RESULTS
What consistent local SEO delivers
Across trades, automotive, and professional services – these are the kinds of results our customers see when managed SEO meets a solid marketing foundation.
YOUR SEO ROADMAP
A clear plan from day one to long-term growth
Local SEO builds over time. Here’s what happens at each stage – and why the results keep improving the longer you invest.
Month 1
Onboarding
Building strong foundations
A full website audit, keyword research targeted to your services and locations, and a strategy built around your specific business goals. Everything is set up properly from the start.
Month 2
Optimisations
On-site improvements and tracking
On-page fixes go live, local link building begins, and your reporting dashboard is set up so you can see exactly what’s been done and how your rankings are moving.
Months 3–6
Growth
Building visibility and traffic
Backlink diversification and content improvements based on real performance data. This is where rankings start to move consistently and enquiries begin to increase.
Months 6–9
Rankings
Protecting and strengthening page one
Focused work to hold and improve top positions through consistent optimisation. Competitors don’t stand still – neither do we.
Months 9+
Expansion
Scaling into new areas and services
Once authority is established, we expand into new keywords, services, or locations to grow your enquiries further. The more you invest in SEO over time, the harder it becomes for competitors to outrank you.
SEO compounds over time – each stage builds on the last. Businesses that start now are building an advantage that paid ads alone can never replicate.
PRICING
Straightforward pricing, no surprises
Local SEO is designed to be a cost-effective, long-term growth channel alongside your existing Amplify or Accelerate solution.
Add-on from
£300
per month
Campaigns are front-loaded to build early momentum, with ongoing work focused on protecting rankings and steadily growing your visibility and leads month after month.
Accelerate customers with Local SEO generate up to 129% more leads while reducing cost per lead by up to 14%.2
- Activity Fully managed from day one
Work starts automatically once you’re onboarded – no briefing required.
- Activity tailored to your priorities
We focus on the services and locations that matter most to your business.
- Balanced for short and long-term results
Front-loaded activity builds early traction; ongoing optimisation keeps momentum going.
- Leads guaranteed – or your money back
We stand behind our work. If we don’t deliver, you don’t pay.
- Clear reporting throughout
Your dashboard shows completed work, ranking progress, and leads – updated weekly.
WHY YELL BUSINESS
60 years helping UK businesses grow – and still going
We’re a Microsoft Elite Advertising Partner, one of the UK’s top Google Partners, and a Meta Partner. More importantly, we’re accountable for your results in a way most agencies aren’t.
Leads guaranteed – or your money back
We put skin in the game. If we don’t deliver the agreed leads, you get your money back.
Everything managed under one roof
Your website, ads, SEO, and profiles are all handled together by the same team – no finger-pointing, no gaps.
A dedicated account expert on your side
A real person who knows your business and your goals – not a different face every time you call.
Total transparency on your results
Live dashboard, weekly ranking updates, monthly reports. You always know exactly what’s been done and what it’s delivered.
Built for UK local businesses
50,000+ businesses across trades, automotive, and professional services trust Yell to manage their marketing.
60 years of experience
We’ve been helping local businesses get found for longer than most of our competitors have existed.
FREE DOWNLOAD
Not quite ready? Start with our free SEO guide
From Clicks to Customers is a practical, jargon-free guide written for busy UK business owners. No fluff, no technical overwhelm – just what you need to know about SEO and how to make it work for your business.
- Essential SEO tactics and the mistakes that hold businesses back
- How to build a strategy that aligns with your business goals
- The metrics that actually matter – and how to track them
SEE WHAT YOU’RE MISSING
Find out how many local customers you’re currently missing
Book a free 30-minute audit with one of our specialists. We’ll show you exactly where your business stands locally, who’s outranking you, and what it would take to change that.
Book my free audit – no obligation
- 60 years supporting local business growth
- Trusted by 50,000+ UK businesses
- Leads guaranteed or your money back
Your SEO questions, answered
What is local SEO and how is it different from general SEO?
Local SEO focuses specifically on helping your business appear when people nearby search for your services – on Google, Maps, and AI-powered tools. Where general SEO can target broad or national audiences, local SEO is built around the towns, service areas, and search terms that matter to your specific business.
Is Local SEO included in Amplify or Accelerate?
No – it’s an optional add-on available exclusively alongside an Amplify or Accelerate solution. It’s priced separately, from £300 per month, and adds a proactive programme of monthly SEO work on top of your existing marketing.
How long does local SEO take to produce results?
Most businesses see early movement within 2–3 months, with consistent, noticeable growth typically building over 3–6 months. SEO compounds over time – the longer you invest, the stronger your position becomes and the harder it is for competitors to displace you.
Do I need to be involved day to day?
No. This is a fully managed service. Content is auto-approved, work begins automatically once you’re onboarded, and everything is tracked in your dashboard. You don’t need to know anything about SEO or manage any of the work yourself.
How are the keywords for my campaign chosen?
We focus on your top three services and top three locations. This keeps targeting tight and relevant, so the visibility we build drives enquiries from the right customers in the right areas – rather than traffic that doesn’t convert.
What if I already rank well locally?
We protect the rankings you already have while actively looking for opportunities to grow further. Staying on page one takes ongoing effort – competitors don’t stop investing, and neither should you.
Can local SEO help my business appear in AI search results?
Yes. Strong local SEO foundations – consistent business information, quality content, technical health, and local authority – are exactly what AI-powered search tools use to decide which businesses to surface. We optimise for all of these, not just traditional Google rankings.
What’s the difference between Local SEO and Premier SEO?
Local SEO is a focused, managed add-on ideal for businesses targeting specific towns or service areas. Premier SEO is a fully bespoke strategy suited to businesses with larger websites, multiple locations, or more competitive markets – more in-depth, more hands-on, and built from scratch around your goals.
- Among direct competitors that target local businesses regardless of industry (MBrain, 2023) ↩︎
- Yell internal data, March 2026 ↩︎
Learn how to get found by more customers
Free SEO guides, articles, and practical advice to help your business improve visibility, generate more enquiries, and grow online.