The basics of pay-per-click (PPC) advertising
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What you’ll learn
We’ve put together this simple, practical guide to help you get to grips with the basics and get started with marketing your business online.
Tips
Essential digital marketing tactics & avoiding common mistakes
Insights
How to create a marketing strategy that meets your business goals
Advice
Tips for easily tracking & measuring metrics that help grow your business
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Make your PPC campaigns stand out online
Get actionable tips to optimise your search engine advertising and drive more traffic.
Identify which of your products and services are suitable for advertising.
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Optimise your website landing pages for conversion
Discover the keywords people are using when searching for businesses like yours.
Craft an impactful advert that speaks to your audience. Combine PPC with other types of advertising to maximise results.
‘Local digital marketing is all about getting your business in front of people nearby who need your services. It’s using online tools to make sure you’re the first name people see when they’re looking for local services. Whether it’s listing your business on Google and Yell, collecting reviews from happy clients, or sharing a post on Facebook or LinkedIn, you’re helping local customers find, trust and choose your business more easily.’
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