9 thoughts on “<span>Six SEO Myths You Need to Ignore in 2015</span>”

  1. I definitely agree on having many is better. I think that quality links is always better than its quantity. There are lots of technique that some are becoming myths and with the ever evolving algorithms of Google. This can be really hard to catch up.

  2. Your first point seriously needs to be explained to clients. They keep arguing that the keyword tag is important and if missed, it affects their rankings! Good blog.

    1. Guys, I feel your pain. All I can suggest is showing them articles from the most trustworthy sources (eg Moz, Search Engine Land, and not forgetting Google itself) stating categorically that keyword tags are at best irrelevant these days. Eventually they will see sense!

      1. Thanks for the advice James. Hopefully, we shall convince them this way.

  3. Point 2. about PPC, the process you go through to increase your quality score in Adwords can help your natural SEO SERP, and I have known of large companies that have massive Adwords budgets on Google use it as leverage to gain influence, reduce penalisations, nobody would admit it but it does happen. Also the reverse is true with PPC, if you have a well optimised page for a specific keyword, that will also help your PPC campaign quality score and therefore reduce the cost of your advertising…

    1. Thanks for your comments Kaspar. I certainly agree with you that the process of optimising a landing page for PPC keywords can have a beneficial affect on that page’s rank for the same keyword set in organic. I stand by my point that your PPC spend won’t affect your organic rank though. I’ve managed big-budget AdWords accounts, and while you do get a Google account manager to help you out, you don’t get any special favours in terms of removing penalties or climbing rank. That would constitute abuse.

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