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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


Onboarding Your Customers – Not Just Another Buzzword

Onboarding matters if you want your customers to keep coming back for more. Let’s play with a metaphor: you take the person you’ve liked for ages out for dinner. You talk all night, you toast each other with a little too much wine. One thing leads to another and…you go home with them. It feels […]


11 Marketing Tips For The Post-GDPR World

Though the hype-train that surrounded GDPR has left the station, many small businesses are still unsure where the new rules leave them in terms of marketing. Now that 25th May 2018 has been and gone, the dust has settled and we’ve had chance to come to terms with our new GDPR landscape. But many small […]


Authenticity Vs. Appropriation in Marketing

Your customers know authenticity. And they know when you’re faking it. Don’t appropriate what’s not yours Over the last couple of months, millions of people voiced their opinion about Scarlett Johansson playing a trans character. She quit the film. This week, it’s Jack Whitehall – cast as a gay man when he is, in fact, […]


8 New Google My Business Updates You May Not Know About

When was the last time you logged into your business’ listing on Google My Business? Be honest! If it’s been months rather than weeks, you may have missed out on a few essential updates to Google My Business. The gang at Google have been beavering away making new and valuable updates to their free business […]


5 FREE Online Tools for Project Management and Teamwork

We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]


19 Essential Accounting Terms All Businesses Need to Know

Have you ever found yourself engrossed in an in-depth business conversation only to catch yourself thinking “… wait – what’s turnover again?” Whether you’re new to owning your own business or you’re a seasoned veteran, we all forget jargon from time to time. The lingo of business, the lingo of finance, and even the lingo […]


Understanding Business Finance For Retailers

Running a business can be difficult, and the retail industry is no exception, with external market forces that are impossible to control and tricky to plan for. It could be that an extra injection of cash is needed to help you achieve growth, plug a cash flow gap or get you through an unexpected tough […]


How to Get the Most Value From Running Focus Groups

‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]


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