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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

How Voice-Operated Assistants Are Changing Search

Voice-operated AI assistants like Google Home or Amazon Echo seem to be the latest niche tech trend to creep into mainstream usage. But what does this development mean for small business owners looking to make a name for themselves online? How does it affect the realm of search optimisation? Let’s look at how voice commands […]


A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


10 Content Marketing Trends to Watch in 2018

2017 saw online content creation absolutely explode, chiefly due to the increased ease which people can share new and interesting things with the world. Technical developments have made social content sharing accessible to all budgets and skill levels – for both businesses and individuals alike! There are numerous ways in which the content creation sphere […]


10 Digital Marketing Trends to Watch in 2018

With the festive season sadly now behind us, business owners around the world will be focusing on essential business tasks for 2018. And as we all know, good marketing holds the key to bringing in good business. It pays to keep yourself on the pulse of digital marketing, with new opportunities springing up all over […]


How To Manage Your Business Cashflow At Christmas

Christmas can be a tough time of year for many businesses, whether it means a big drop in trading or your busiest time of year. Either way, you’ll need to keep an eye on your cashflow to make sure you don’t run into any trouble. Here are a few tips that could help. Pay attention […]


How to Raise Your Professional Profile

Steve Jobs. Anita Roddick. Mark Zuckerberg. Founders who have left legacies for their businesses that are a huge part of how people perceive them today. Businesses aren’t thought leaders, people are. And yeah, that’s a really lame phrase (it goes nicely with blue sky thinking and low hanging fruit) but it’s what raising your professional […]


11 Ways to Encourage Customers to Leave Online Reviews

73% of consumers are more likely to choose a business that has online reviews compared to a business that has none. (Source: Critical Research Ltd, 2017) In business, word of mouth is the holy grail of brand awareness; and in our increasingly connected online world, third party online review sites are worth their weight in gold […]


How to Gather Email Marketing Permissions

If you send any kind of marketing communications, you’ve probably heard about GDPR, the EU legislation on personal data that comes in next year. If you haven’t, check out this article explaining GDPR – even small businesses need to be getting very serious about how gather, use and protect personal information. Otherwise, let’s get into […]


How to Distribute a Press Release as a Small Business

My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]


Why Do Start-Ups Need To Learn The Power Of Saying “No”?

Those of us who have started businesses and run them, and managed to survive or thrive, for a few years have had to learn this lesson. We have learned the power of saying “No”. Usually, we’ve had to learn it the hard way. If you’re about to start a business you’ll have to learn it […]


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