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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

How To Write A Cash Flow Forecast For A Start Up Business

In a recent article you discovered how to write a profit and loss forecast for a start up business. Any finance house or bank looking at a lending proposition, cannot make a decision to support a funding request based upon this document alone. The profit and loss forecast will support the story within the business […]


Mistakes to Avoid When Writing for Your Business

Writing for your business is not an easy task but it’s something a lot of small business owners have to do. While I’d always advise investing in a copywriter (of course I would – I am one) it IS possible to handle small-scale copy yourself. You just need to make sure you don’t make mistakes […]


How To Write A Profit And Loss Forecast For Your Start-up Business

So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]


8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online shopping is a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


Behavioural Bias Insights from Nudgestock 2019

Nudgestock is a conference about behavioural economics. A ‘nudge’ in psychology is something that pushes someone into action without them even noticing – because it plays on their behavioural biases. These biases can be used to guide your marketing decisions. Sometimes it’s the bias of your potential customer…and sometimes it’s your own bias you need […]


6 Tools to Support Collaborative Working

Collaborative Co-working Collaborative working may be a new term you’ve not encountered before. Or it may be a phrase you’ve heard but you’re not entirely sure what it actually means. But in essence collaborative working typically means all parties working on a shared project can work separately, and even remotely, and still have access to […]


A Complete Guide to Online Content and Content Marketing

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


5 TED Talks That All Marketers Need to See

For the uninitiated, TED Talks are non-profit expos where big thinkers discuss even bigger ideas. The concept has developed since TED’s inception in 1984, growing exponentially after 2006 thanks to the proliferation of online video. Thanks to its presence online, the TED Talk brand has spread across borders and language barriers. The best way to […]


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