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Banner Advertising

Banner Ads are ‘targeted adverts’ that are placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and can contain everything from text and images to animations, video and audio. Banner Advertising goes hand in hand with Pay-Per-Click as an effective way of generating traffic and putting your business in the front of consumers’ minds.

Graphic Design Terms: A Glossary for Beginners

Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]


What Is Retargeting Advertising And How Does It Work?

Wouldn’t marketing be a breeze if every visitor to your website followed the same orderly path through to a purchase? They click where you want them to click, fill in the form you want them to fill in, download and read the document you want them to read, and then they decide to give your business […]



Are Your Online Ads Irritating? No? Maybe They Should Be…

According to Econsultancy, 62% of people in the UK find online ads annoying. The trouble is, even as a marketer, I can’t disagree that ads are annoying. They kind of have to be to get attention, don’t they? It’s an unfortunate fact that some of the least appealing techniques in copywriting and graphic design seem […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


The Display Landscape – Agencies

If you’ve done any research on display advertising or banner advertising online, you’ll probably have run into the Display Lumascape. What I would like to do through a series of blog posts is to breakdown this Lumascape and explain the different types of businesses in the display landscape and what they (generally speaking) do and […]


The Display Advertising Landscape

I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]


The Value of an Impression

This is a tricky subject for a lot of people, so I want to try and tackle this once and for all.  I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions.  Impressions are […]


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