Banner ads (or display ads) are visual adverts placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and sizes, and can contain everything from text and images to animations, video and audio. Banner Advertising often works well with Pay-Per-Click Advertising as an effective way to drive relevant & targeted traffic to your website, and to ensure your business is at the front of consumers’ minds when they are searching online.
Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]
If you’re starting a new company, launching a new product, or are simply giving your current brand a fresh lick of paint, getting your design perfect is key. However, once you’ve wowed your audience with sparkling visuals – then what? You need high quality writing to truly win over your audience. Promotional text or “copy” […]
Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]
Wouldn’t marketing be a breeze if every visitor to your website followed the same orderly path through to a purchase? They click where you want them to click, fill in the form you want them to fill in, download and read the document you want them to read, and then they decide to give your business […]
We live in an age of true magic. I go to Tesco, scan my Clubcard for my points and then a month later I get coupons through my door for all the things I love. WHAT IS THIS WITCHCRAFT?! It’s data, hun. Everything is data. We’re feeding companies data on our habits every time we […]
According to Econsultancy, 62% of people in the UK find online ads annoying. The trouble is, even as a marketer, I can’t disagree that ads are annoying. They kind of have to be to get attention, don’t they? It’s an unfortunate fact that some of the least appealing techniques in copywriting and graphic design seem […]
We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it. The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives. Are you mobile ready? Well, according to recent studies carried out by Google, in The […]
Some people get really confused about Search and Display and don’t understand why they might need both. Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals. Different business will have different needs when it comes to generating a return […]
From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
If you’ve done any research on display advertising or banner advertising online, you’ll probably have run into the Display Lumascape. What I would like to do through a series of blog posts is to breakdown this Lumascape and explain the different types of businesses in the display landscape and what they (generally speaking) do and […]