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Banner Advertising

Banner Ads are ‘targeted adverts’ that are placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and can contain everything from text and images to animations, video and audio. Banner Advertising goes hand in hand with Pay-Per-Click as an effective way of generating traffic and putting your business in the front of consumers’ minds.

The Display Landscape – Agencies

If you’ve done any research on display advertising or banner advertising online, you’ll probably have run into the Display Lumascape. What I would like to do through a series of blog posts is to breakdown this Lumascape and explain the different types of businesses in the display landscape and what they (generally speaking) do and […]


The Display Advertising Landscape

I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]


The Value of an Impression

This is a tricky subject for a lot of people, so I want to try and tackle this once and for all.  I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions.  Impressions are […]


Do’s and Don’ts for Your Banner!

You should treat your banner advert like your shop window.  A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more.  That said, the shop window shouldn’t be so mysterious that customers […]


Can Local Companies Benefit From Banner Advertising?

Yes!  Absolutely 100% yes.  For years we’ve all been saying that the internet is killing the highstreet and that the small to medium businesses don’t stand a chance against the corporate machines out there.  Whether you’ve been saying it in the board room or over the washing line, it’s time to reconsider. The tide has […]


If Banners Don’t Achieve Direct Response

I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]


How Long Does Banner Advertising Take to Work?

There’s no ‘one size fits all’ when it comes to advertising but you should know your product or service best and if you don’t, I suggest you take some time to figure it out. What do you sell?  If your product or service costs a lot of money, then you can expect the sales to […]


How Do Banner Ads Work?

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer. What is a banner ad? A banner advert is just a type of hyperlink, using a graphic instead […]


What’s So Good About Facebook Advertising?

Well, a lot as it happens.  Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take a little look down your Facebook Timeline, you’ll see that it […]


The Clash of the Cookies

You may have heard about the EU Privacy Directive and if you have, you’ve probably heard a few variations on what it is and what it means for you; the advertiser and you; the consumer.  Well, let’s take a look through the directive and hopefully give you a flavour of how it will shape your […]


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