• Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

Banner Advertising

Banner Ads are ‘targeted adverts’ that are placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and can contain everything from text and images to animations, video and audio. Banner Advertising goes hand in hand with Pay-Per-Click as an effective way of generating traffic and putting your business in the front of consumers’ minds.

Are Your Online Ads Irritating? No? Maybe They Should Be…

According to Econsultancy, 62% of people in the UK find online ads annoying. The trouble is, even as a marketer, I can’t disagree that ads are annoying. They kind of have to be to get attention, don’t they? It’s an unfortunate fact that some of the least appealing techniques in copywriting and graphic design seem […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


The Display Landscape – Agencies

If you’ve done any research on display advertising or banner advertising online, you’ll probably have run into the Display Lumascape. What I would like to do through a series of blog posts is to breakdown this Lumascape and explain the different types of businesses in the display landscape and what they (generally speaking) do and […]


The Display Advertising Landscape

I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]


The Value of an Impression

This is a tricky subject for a lot of people, so I want to try and tackle this once and for all.  I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions.  Impressions are […]


Do’s and Don’ts for Your Banner!

You should treat your banner advert like your shop window.  A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more.  That said, the shop window shouldn’t be so mysterious that customers […]


Can Local Companies Benefit From Banner Advertising?

Yes!  Absolutely 100% yes.  For years we’ve all been saying that the internet is killing the highstreet and that the small to medium businesses don’t stand a chance against the corporate machines out there.  Whether you’ve been saying it in the board room or over the washing line, it’s time to reconsider. The tide has […]


If Banners Don’t Achieve Direct Response

I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]


11 - 20 of 48 results