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Mobile Optimisation

Did you know that in 2014 over 30% of online sales were made via smartphones and tablets? Having a website that works flawlessly across multiple devices is essential to keeping your business accessible to your customers. A ‘mobile optimised’ website will automatically display in a different way depending on what device your visitors are using, so you never have to worry about missing potential leads.

9 Must-Have Google Tools To Improve Your Online Presence

We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]


Why Micro Copy Should Be a BIG Priority

The best micro copy, people don’t even notice. I know, it sucks. What a thankless task. But, in a way, it’s a huge compliment if everyone does what your copy says without noticing. That’s IDEAL. To flip that, if users stumble because your micro copy is confusing or even trips itself up with tone of […]


5 FREE Online Tools for Project Management and Teamwork

We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]


5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


Mobilegeddon: The Aftermath and Next Steps You Should Take

On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]


Google Boosts Mobile-Friendly Websites in Its Search Rankings

Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]



Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


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