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Mobile Optimisation

Did you know that in 2014 over 30% of online sales were made via smartphones and tablets? Having a website that works flawlessly across multiple devices is essential to keeping your business accessible to your customers. A ‘mobile optimised’ website will automatically display in a different way depending on what device your visitors are using, so you never have to worry about missing potential leads.

3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


9 Must-Have Google Tools To Improve Your Online Presence

We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]


Why Micro Copy Should Be a BIG Priority

The best micro copy, people don’t even notice. I know, it sucks. What a thankless task. But, in a way, it’s a huge compliment if everyone does what your copy says without noticing. That’s IDEAL. To flip that, if users stumble because your micro copy is confusing or even trips itself up with tone of […]


5 FREE Online Tools for Project Management and Teamwork

We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]


5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


Mobilegeddon: The Aftermath and Next Steps You Should Take

On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]


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