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Mobile Optimisation

Did you know that in 2014 over 30% of online sales were made via smartphones and tablets? Having a website that works flawlessly across multiple devices is essential to keeping your business accessible to your customers. A ‘mobile optimised’ website will automatically display in a different way depending on what device your visitors are using, so you never have to worry about missing potential leads.

5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


Awesome FREE Digital Marketing Tools – Part 3: Teamwork

Welcome back to the last in our series about free digital marketing tools. This week, we’ll be talking about free project management tools, and resources that allow your team to collaborate efficiently on a budget. If you need to get up to speed, we previously discussed helpful free tools for creating content and for customer […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


Mobilegeddon: The Aftermath and Next Steps You Should Take

On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]


Google Boosts Mobile-Friendly Websites in Its Search Rankings

Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual thing about this announcement is that Google has used the words […]



Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


Tips on Mobile SEO Best Practice

Use of the mobile web – accessing the internet using tablets and smartphones – has increased exponentially in the past few years, and this accelerated usage is likely to continue. As a result, although mobile search engine optimisation (SEO) is still a relatively new concept, it’s increasingly important for businesses to master it. Differences between […]



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