A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.
It’s essential to make your pay per click campaign as specific as possible to your business. Every time someone clicks on your PPC advertisement it costs you money – so you only want clicks from people who want what you have to offer. To make your PPC campaign as precise as you can, you need […]
All advertising needs to be precisely targeted to be effective and give value for money. Asking a number of important questions will help improve the effectiveness and return on investment (ROI) of your pay per click advertising. What’s the budget? You need both a daily budget and one for the entire PPC campaign. This is […]