A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.
Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]
If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]
It’s essential to make your pay per click campaign as specific as possible to your business. Every time someone clicks on your PPC advertisement it costs you money – so you only want clicks from people who want what you have to offer. To make your PPC campaign as precise as you can, you need […]
All advertising needs to be precisely targeted to be effective and give value for money. Asking a number of important questions will help improve the effectiveness and return on investment (ROI) of your pay per click advertising. What’s the budget? You need both a daily budget and one for the entire PPC campaign. This is […]