A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.
You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]
PPC advertising is an important way to drive traffic to a website, but it’s only one of a number of available digital marketing strategies. Most businesses will benefit from a combination of online marketing tactics, including: Emails – these are sent to a mailing list of customers and potential customers, either on an individual subject […]
Keywords are fundamental to the success of search marketing – both pay per click (PPC) advertising and organic (free) search rankings. If someone doesn’t know your website address, the only way they’ll find you is through a keyword search. So choosing the right keywords is essential. However, in most markets, there’s strong competition for search […]
Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]
Pay per click (PPC) advertising, particularly using Google Adwords, has developed considerably in recent years. The system now includes several interactive ways to create your marketing campaign and choose keywords to target your adverts. However, the wider use of PPC advertising in a digital marketing strategy means increased competition. If your business is in a […]
With pay per click (PPC) advertising, how much you pay will depend on two things: how many people click on your adverts how much you pay for each click The amount you pay for each click on your advert is known as the ‘cost per click’, or CPC. There are two basic ways of working […]
Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]
Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]
If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]
It’s essential to make your pay per click campaign as specific as possible to your business. Every time someone clicks on your PPC advertisement it costs you money – so you only want clicks from people who want what you have to offer. To make your PPC campaign as precise as you can, you need […]