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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

How to Set Up a Google Analytics Dashboard for Content

The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]


Top SEO Ranking Factors For Local SMEs

Disregarding the specific sector of your industry, as a local SME, you will have competitors. The very principle of modern-day capitalism is the fact that you will be pitted against not only other small and medium-sized firms but also large corporations. To be frank, larger corporations won’t give a hoot about your company, but your […]


9 Must-Have Google Tools To Improve Your Online Presence

We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]


11 SEO Factors You Should Still Worry about

I went through a phase of writing without giving SEO factors much thought. Quality content would surely carry the day! You know what – it wasn’t a bad strategy. But this ranking lark only gets harder and more competitive and more expensive. In 2018, there are still a few SEO factors that I actively worry […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


How to Use the New Google Keyword Planner (2018 Update)

Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


How Video Can Boost Your Online Visibility

The internet may seem saturated with video nowadays, but video is still growing according to tech kingpins Cisco. They predict that 82% of all internet traffic will originate from video content by 2021, a 127-fold increase from 2005 (Source: Cisco, 2017). But what exactly makes it such a promising medium? Let’s investigate 5 reasons why […]


8 New Google My Business Updates You May Not Know About

When was the last time you logged into your business’ listing on Google My Business? Be honest! If it’s been months rather than weeks, you may have missed out on a few essential updates to Google My Business. The gang at Google have been beavering away making new and valuable updates to their free business […]


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