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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

Top Tips To Save Time Marketing Your Business

Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]


How to Write Alt Text for Accessibility

Blind and visually impaired people use alternative text (alt text) to understand images, charts and other visual content displayed online. Alt text is a brief description of an image that’s read aloud by screenreader software. It’s important to write alt text that describes the content of the image, and to place it in the HTML […]


What is Off-Page SEO?

There are three significant streams of SEO – Off-Page SEO, On-Page SEO and Technical SEO. In my previous blogs, I’ve walked readers through weaving Technical SEO into the website foundations and considering On-Page SEO when writing content. In this article I’m looking at Off-Page SEO – the optimisation you do outside of your website. Off-Page […]


What is On-Page SEO?

For a website to be effectively optimised for search engines, you need to consider the three types of SEO – On-Page SEO, Technical SEO, and Off-Page SEO. Combined, they help give you the best chance of ranking well in the search engines. In a previous article, I walked readers through Technical SEO which should be […]


Can SEO Keywords Be Phrases?

The answer is a resounding “yes”! Phrases (or sentences) are great for both SEO and PPC. In the past, optimising your website content for search engines meant focusing on simple keywords or combinations of words, such as “lawyer”, “jewellery”, “lighting shop”, “Xbox console”, etc. These simple keywords still have a place in search, but as […]


Ok Google, How Do I Optimise My Website for Voice Searches?

Google, Siri, Alexa. All are well-known voice search devices that have gained popularity in recent years. But that doesn’t mean that all websites are optimised for voice searches. In 2013 Google launched the Hummingbird update, which changed the way searches worked. The focus shifted to semantic searches that improved accuracy by understanding the contextual meaning […]


How to Promote Your Business Online

Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]


What SEO to Use When Building a Website

Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results. There are several subsets of SEO: Technical SEO On-Page SEO Off-Page SEO In this article, I’m going […]


Seven Tips for Boosting Your Local SEO in 2021

Can customers easily find your business online? Local SEO helps your business to show up in local searches. But what is is, and what do you need to do? Read on for 7 tips to help make your business visible in local search results. What is Local SEO? SEO (Search Engine Optimisation) is the use […]


7 Tips to Keep Your Website Up to Date

Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]


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