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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

What SEO to Use When Building a Website

Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results. There are several subsets of SEO: Technical SEO On-Page SEO Off-Page SEO In this article, I’m going […]


Seven Tips for Boosting Your Local SEO in 2021

Can customers easily find your business online? Local SEO helps your business to show up in local searches. But what is is, and what do you need to do? Read on for 7 tips to help make your business visible in local search results. What is Local SEO? SEO (Search Engine Optimisation) is the use […]


7 Tips to Keep Your Website Up to Date

Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]


What is Google Lighthouse? Everything You Need To Know

Google’s search algorithm is a closely guarded industry secret, and rightly so. Yet for such a mysterious formula, they certainly give us webmasters plenty of information about staying on that algorithm’s good side. If only there was a way to find out how to directly improve your site in a way that both your site’s […]


Mobile-First Indexing: What You Need to Know

Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]


The Importance of Google for Your Business Website

Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts gurus talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. […]


Google’s Domination Will End Trash Content Production

By now, we’re used to seeing our content displayed within search engine results pages, as Google tries to answer questions without searchers having to click through. Years ago, we all answered Google’s demand for content. Blogs, how-to guides, videos, the lot. But a lot of people created – I’ll say it – trash content. Content […]


SEO in 2021: A Guide to Google’s Page Experience Update

With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going […]


How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


Is Your Business Making The Most Of Voice Search?

Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]


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