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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


Is Your Business Making The Most Of Voice Search?

Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]


New Google Ranking Factor: Page Experience

Google is adding ‘Page Experience’ to its algorithm as a ranking factor next year (2021). Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]


How to Research Your Competitors’ Keywords

Keeping an eye on what your competitors are up to is part of any good business strategy – and it’s the same with their keywords. Finding out what keywords a competitor is using (or not using) can help give you an edge in your SEO. Why research competitor keywords? Keyword research is a fundamental part […]


SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


Information Foraging – How We Hunt Online

There’s a theory about how humans hunt information, developed by smart people from Palo Alto Research Center way back in the 90s. It’s called information foraging and it’s about how we’re all just monkeys wearing clothes. This calculation can be applied to both animals and humans: Rate of gain = information value / cost associated […]


How Does a Google Core Update Affect Your Website?

If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]


Third-Party Cookies Phased Out in Google Chrome by 2022

Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]


How to Improve SEO with Backlinks

“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]


6 Ways to Optimise Your Print Copy for Use Online

…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]


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