Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.
In the next few posts I will focus on using reviews to gain more business and to build a good reputation online, particularly for local businesses. The internet has changed the way we look for products/services in a big way. Today we all seek out online reviews, social media based reviews, online video and extensive product details as we […]
So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile. Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]
Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine. This was hardly a surprise but very helpful to have confirmed by Matt Cutts. Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]
Are you addicted to Facebook? Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, . Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]
Having worked closely with small and medium sized businesses over recent years, it is very clear that there is a lot of confusion about what SEO (search engine optimisation) is and how to implement it. In particular, what is Local SEO and is there such a thing? My focus on this blog will be to […]