Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.
Now I know this subject gets a lot of coverage online and there is no denying the value of a claimed and complete Google Places listing. The very fact that in most local searches Google Places over-rides organic listings is testament to Google’s commitment to Local. In some cases Places listings will dominate over 3/4 […]
Backlinks from other sites to your web pages can be an important element in search engine optimisation. Links from popular sites covering related content can be particularly effective, both in improving your search engine rankings and generating direct traffic. So how do you go about link building? Here are a dozen quick tips to get […]
Before getting into the details of what search engine optimisation (SEO) tools are available, it’s worth reminding ourselves what we are looking for when we try to identify keywords: search terms that are likely to be used by lots of potential customers search terms where we stand a good chance of doing well in search […]
Search engine optimisation (SEO) is an important part of setting up a website, helping potential customers find you online. But SEO is a specialist skill. Most businesses will need to use a search engine optimisation specialist to make it work effectively for them. So what should an SEO consultant do for me? To start with, […]
The most common way to find something on the internet is to use a search engine. For example, someone who wants to find a plumber in Brighton might search using Google. All you need to do is type in a few words that describe what you’re looking for, and up pop some results – primarily […]
In simple terms, page rank is a measure of how ‘important’ a web page is. It works on the basis that when another website links to a page on your website, it’s like a recommendation or vote for that web page. Each link increases the web page’s page rank. The amount it increases depends on […]
If you’re going to spend money on a business website, you want to be sure that people see it. Of course, you can tell them – for example, by including your website details on your business card and marketing brochures. But what you really want is for people you don’t know – potential new customers […]
Putting together a website for your business can seem like quite a challenge. There’s a long list of things you need to think about, including: what you want the website to say the kind of image you want the website to project the technical side of getting your site built and ‘hosted’ so that it’s […]
Search engine optimisation (SEO) is an essential part of online business strategy for most businesses. There’s a simple reason: attracting new customers is a key objective for most business websites search engine optimisation can be a very cost-effective way of doing this There are a few business websites where SEO simply isn’t important: for example, […]
Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. To start with, it’s vital to remember what the purpose of your website is. Focus first […]