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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Perception Problems Can Kill Your Brand

“Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through customer responses.” Giep Franzen and Sandra E. Moriarty You’ve heard the one about the British car name that means excrement in Swedish, right? The road name in China that would make your Auntie Susan choke on her parsnips […]


Brand Authenticity Demands Diversity

The year is 1999. The Spice Girls are riding high on a wave of faux feminism, Furbys are peak toy tech – and The Blair Witch Project just came out, shot with grainy camera phone grit. Authenticity, in the form of home-made and unpolished realism, has hit the mainstream consciousness. We are human every day […]


Facebook Advertising – Boosted Posts Versus Adverts

Did you know that Facebook advertising has been available for 13 years? The first paid promotions appeared in April 2004, just two months after the social network launched. And now in 2017, it’s an essential part of growing your business. Understanding how to use Facebook Boosted Posts versus Adverts has never been more important in […]


Why Podcasting is Your Next Step in Content Marketing

You’ve heard of podcasts, right? Like a radio show on the internet? Yeah, those guys. Podcasting was quite underground until the last couple of years, despite being around since the iPod was still exciting new tech (guess where the ‘pod’ bit comes from). It arrived in the first decade of the noughties but seemed to […]


7 Facebook Business Page Settings To Tweak To Boost Performance

Have you ever looked at the available options in the Facebook Business Page settings tab? Facebook is constantly updating / testing / releasing new features both for personal profiles and business pages. Here are 7 sections within your Facebook business page settings tab that you may never have looked at, but could help your business […]


The Power of Facebook Advertising For Business

More and more businesses have discovered the power of Facebook advertising in recent years. The social networking giant has become an integral part of life for many people in the UK. And that’s before you add the additional reach and growth of Facebook-owned Instagram. But it’s not just the scale of Facebook advertising that makes […]


Five Reasons to Advertise Your Business on Facebook

The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]


Nine Social Media Competitions To Boost Your Following

Everybody loves a social media competition, especially one that requires minimal effort to enter. The great thing for you as a business is it can be a very cost effective way to garner interest and engagement – all you need to run one is some giveaway products or offerings. Social media is one of the […]


How to Put Together a Monthly Social Media Plan

Planning and me. We don’t get on. I used to think of social media as an organic, flexible thing that would flow naturally as ideas popped easily into my mind. Then I got properly busy and that fantasy became a joke. Social media is the part of your marketing that will usually suffer first when […]


Using Your Business Video On Twitter

You may think that video is video no matter what social network you use it on. But it isn’t. The social networks all have slightly different ways that they handle video. What information we can access about our video’s success of lack of is different across networks too. The different social networks even have different […]


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