Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.
I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]
It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]
Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]
Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]
First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]
If you’re a regular Twitter user, you may have noticed a recent addition to the very top of your Twitter app – a new set of content named “Fleets”. The full-screen content featuring images or videos is the latest in a range of updates to Twitter, and showcases media content from the people you follow […]
Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]
2020 threw us many curveballs, with brands and businesses being challenged to think out of the box and pivot accordingly to keep afloat. In 2021 thinking differently about your social media and marketing will continue, with a shift in trends as consumers and communities become the centre of attention over pre-planned seasonal schedules. The many […]
Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]
When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]