Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.
This year, International Women’s Day was an exercise in schooling brands that post empty, shiny stuff on social without the goods to back it up. You see, International Women’s Day is not – despite what many people think – a celebration of how great women are, but an important rallying cry about the inequality women […]
Instagram has been making life difficult for small sellers for years now – to the point that I’ve been advising on how to diversify to other platforms. Marketing through Insta just isn’t what it used to be. But could our small business cries have finally reached the ears and pockets of the Instagram overlords? Instagram announced […]
In a bumper month for small business Instagram creators, we have more good news on top of the chronological feed announcement! Head of Instagram Adam Mosseri has just revealed that subscription models for content creators are being tested as we speak. It’s being sold as a way for small businesses to have predictable income that […]
Instagram is a visual social media platform. Very visual. It’s a place for sharing makeup looks, dank memes, glamorous holidays, your avocado-featuring lunch and millions of selfies. Small businesses that offer beautiful products, like jewellery designers and artists, have done incredibly well from Instagram, often without even paying for advertising. It’s a platform that feeds […]
Let’s begin this guide with what PPC really means and how it works. Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your […]
Pay-per-click (PPC) is online advertising that you pay a fee for when a potential customer clicks your advert. Many popular online platforms offer PPC, including Google, LinkedIn, and Facebook. All work in slightly different ways. As Google Ads is the most well-known PPC platform, I’m going to walk you through how PPC works on there. […]
Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]
Now I’m going to answer this question in a most frustrating way – it depends! PPC ads, like any digital marketing, need to be done well to be truly effective. But don’t worry, I’m going to help you understand what you need to do to create successful, strategic, PPC campaigns for your business. Catch-all ads […]
Sometimes businesses can get things wrong, and displease a customer. And occasionally, they can get things right yet still displease a customer, through no fault of their own. When issues and complaints are raised directly to a business, it gives them an opportunity to address and hopefully resolve it. But all too often, these displeased customers turn to social media […]
I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]