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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

10 FREE Ways to Make Your Facebook Page Work Harder

Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]


The Future of Business in The Digital Era

In September 2017 it was announced that after 50 years in production, the final print run of Yellow Pages will start in January 2018, with the final ever edition distributed to the Brighton area in January 2019. It’s most certainly the end of an era, but it’s fantastic to see the Yell business completely embrace […]


How to Reuse One Piece of Content 5 Ways

I grew up in content marketing on zero budget. If I wanted to do something cool, I had to find a way to do it myself, for free. (I know I’m making myself sound like a poor, forlorn marketing orphan but I sure felt like one at the time.) So I’m a great advocate for […]


A Brief History of Social Media

It should go without saying that social media is everywhere. Both in our professional and personal lives, we use our favourite social networks to keep up to date with friends and family, share fond photos, and generally stay connected. It’s also an essential tool for business promotion, networking with new contacts, and keeping a channel […]


NEWS: Facebook Is Testing Ad Transparency Feature

Both Facebook and Twitter have revealed in the last month that they will be attempting to stamp out unethical political advertising on their platforms with better ad transparency. Good, right? Yup, very good. Accountability for bodies quietly spending millions on spreading potentially questionable information? BRILLIANT. But a little bit tricky for brands just trying to […]


Understand The Different Types Of Pay-Per-Click Channels

When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


How To Change Your Facebook Page Template

Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – Good […]


9 Top Tips for Social Media Customer Service Support

As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]


Do You Think Content Marketing Doesn’t Work? Read This

I’ve heard (and shouted) all the reasons content marketing is stupid and takes too long and can’t be bothered. Trouble is, it only bloomin’ WORKS, doesn’t it? So, here are the three reasons you’re not writing your piece of content right now – and the three reasons you need to get right back to it […]


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