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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.


New: Paid Posts in Instagram’s Explore Tab

In such an obvious move that I can’t believe I didn’t see it coming, Instagram will start phasing paid posts into the Explore tab. Explore is where millions of us spend aimless hours scrolling and tapping, scrolling and tapping. Until now, Instagram has filled Explore with algorithmically curated content designed to delight our personal tastes. […]


How to Set Up a Twitter Account for Your Business

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


5 Ways to Maximise Your Social Media Schedule

Soup Up Your Social Media Schedule It’s most likely you already use social media to promote your business but you may not be seeing the results you want, or it might be taking a lot of time out of your own schedule in order to keep on top of the endless stream of interactions. Maximising […]


How to Make a GIF on Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


What Are Facebook Units Within Facebook Groups?

Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


The Rise of Social Shopping

An Instagram survey of 21,000 regular users aged 13 to 64 found that 87% of people had taken action after seeing a product on the platform – clicking through to buy or doing research elsewhere. Considering that Instagram says its 400 million active users spend 53 minutes a day scrolling through their feeds, that’s a […]


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