Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.
Your customers know authenticity. And they know when you’re faking it. Don’t appropriate what’s not yours Over the last couple of months, millions of people voiced their opinion about Scarlett Johansson playing a trans character. She quit the film. This week, it’s Jack Whitehall – cast as a gay man when he is, in fact, […]
Everyone’s timelines are full. Trying to compete with this noise is incredibly time-consuming and expensive. And – dare I say it – unnecessary. Your social media strategy should recognise your platforms as customer service first, engagement second and vanity project nowhere. Where brand social media has failed Ever-increasing budgets to maintain visibility Vast amounts of […]
Instagram announced last week that it will be increasing most users’ video length limits from one minute to 10 minutes. In bigger news, Insta will also be launching a brand-new video platform for longer content called IGTV. The mission: to steal YouTube’s frantically-popular teen vloggers. What’s the deal with IGTV? IGTV is a bid to […]
It might seem like customer service bots are reducing humans to mere meat sacks taking up oxygen but nothing could be further from the truth. 21st century customer service is all about using automation to free up your humans for the important stuff, like customer retention. These days, you need to be everywhere – all […]
When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]
I struggle with marketing strategy. I’m quite a strategic thinker – Machiavellian, almost. But I find it hard to organise all my crazy ideas into one sensible, achievable marketing strategy. So, I’ve done the work to make sense of it, and now I give it to you. Marketing strategy starts with goals Start by picking […]
As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from […]
Social media influencers might have had a bad rap recently, but plenty of businesses are still open to working with them. The key is to spend time researching the type of social influencer that will add the most value for you – and extend your audience in the right direction. If it’s an avenue you’re currently […]
Many small businesses growing their following on Instagram – jewellers, vintage sellers and artists – have been hit hard by Instagram’s algorithms. Since its acquisition by Facebook, Instagram has focused on monetising a platform that seemed…unmonetisable. It started pushing advertisers into feeds, changing how posts from people you follow show up and even disappearing hashtags […]
As you’re most likely already aware, the internet is packed with business advice. But there’s so much of it floating around, it can be tricky to select which guidance to run with and which to give the boot. Paradoxically, floating in a noisy sea of advice in this way can be isolating. Cutting through the […]