Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.
If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]
A social media influencer is a person who has a highly engaged – and often sizable – following on one or more social media channels. Social media influencers achieve and maintain this following by sharing regular images, videos and/or written posts about their lives and activities. An influencer can be an expert in a topic, […]
I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to fit every kind of social template, I just […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]
Moment marketing is so big that Twitter went ahead and named its news stream Twitter Moments. But what the heck is it? Remember hearing the word ‘agile’ a lot? In content marketing, it was used to mean you could turn stuff around quickly, creating topical content that would hopefully get good traffic and shares. And […]
Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]
My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]
I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]
The concept of marketing online is always developing. New advertising concepts are emerging all the time. Though the common practices of PPC, online banner ads, and pre-roll advertising are still very worthwhile opportunities for companies of all kinds, many organisations are starting to adopt a relatively new and effective practice: “influencer marketing”. But what is […]
Social media is huge – that should go without saying. But if you’re totally new to social or if you’ve never used it for business before – which platforms do you choose? There are so many! In this article we’re getting back to basics. We’ll take a quick look at 6 of the biggest platforms […]