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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Is it Time to Reconsider Facebook for Business?

Facebook has been a staple for businesses for over a decade. It’s not even an option anymore; if you’re setting up a business, a Facebook page will be part of the process. But is Facebook past its best? Privacy controversy, terrifying election meddling and a tangled legacy user experience have left a sour taste in […]


10 Ways To Encourage Customers To Promote Your Business

User-generated or third party photos, videos, reviews and other social media content related to your business can be both a gift and a threat. On the one hand, your customers are creating content for you – great right? On the other hand, you don’t have full control over that content – so how can you […]


YouTube Rolls Out The ‘YouTube Premieres’ Feature To All Users

Back in June 2018, at VidCon, YouTube announced a new feature called ‘YouTube Premieres’, giving qualifying creators the ability to schedule the release of a video with a dedicated public ‘watch page’ which could be shared in advance. A couple of days ago, YouTube announced the rollout of this Premiere feature to all users. So […]


3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


How to Write Your Social Media Rule Book

Social media is all about freedom of expression, sharing ideas and debating controversial topics. Is that all ruined if we start trying to establish rules? If you’re a business, the idea of unbridled freedom and controversy should terrify you. So, while using social platforms is a vital part of your brand strategy, having a social […]


5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


4 BIG Problems with Influencer Marketing in 2018

I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]


How to Establish an Online Presence for New Businesses

So you’re starting a brand new business – Congrats! Embarking on a new business venture is always an exciting time. But even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. If you’re a B2B, be aware that 71% of B2B researchers start their research with a […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


How to Create Professional Video on a Budget

Creating video can seem like a daunting task. Putting the stresses of physically getting on camera aside, there’s a whole world of recording equipment and techniques out there. Many small businesses get hung up on the high price tags associated with posh cameras and fall at the first hurdle. However if you want to get […]


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