Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.
Let’s begin this guide with what PPC really means and how it works. Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your […]
Pay-per-click (PPC) is online advertising that you pay a fee for when a potential customer clicks your advert. Many popular online platforms offer PPC, including Google, LinkedIn, and Facebook. All work in slightly different ways. As Google Ads is the most well-known PPC platform, I’m going to walk you through how PPC works on there. […]
Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]
Now I’m going to answer this question in a most frustrating way – it depends! PPC ads, like any digital marketing, need to be done well to be truly effective. But don’t worry, I’m going to help you understand what you need to do to create successful, strategic, PPC campaigns for your business. Catch-all ads […]
Sometimes businesses can get things wrong, and displease a customer. And occasionally, they can get things right yet still displease a customer, through no fault of their own. When issues and complaints are raised directly to a business, it gives them an opportunity to address and hopefully resolve it. But all too often, these displeased customers turn to social media […]
I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]
It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]
Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]
Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]
First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]