Web Domain Names: Glossary of Terms


  1. Understanding the relevant terms is a good start

    Domain name

Also known as a web address or URL, a domain is literally the title of your website. Most domain names take a form similar to www.domainname.com, but other domain name suffixes include .co.uk, .org and .biz.

  1. SEO

SEO stands for ‘search engine optimization’, the process whereby website content (writing and graphics) is optimized for the search engines. This is done by selecting specific ‘keywords’ relating to your business; for example, ‘painting’ would be a keyword for a decorating company, ‘fashion tips’ for a personal shopper etc.

  1. Google Bots / Google Crawlers

You may have heard people talking about search engine ‘crawlers’ or ‘Google Bots’ in relation to SEO (see above). These are the tools which search engines use to sift through website content in order to locate and rank keywords in relation to each individual internet user search.