Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Copywriters are smart people (what do you mean, I’m biased?). They’re so smart, they can listen to your vague directions and turn them into magic – but they do need those directions as a starting point for writing great copy. Here’s my outline of a brief you can give any copywriter and expect good results. […]
AKA: why you may not be able to write your website yourself, in a spare hour, with one eye on Britain’s Got Talent. Copywriting is way too important to skip over – and a lot of us are guilty of doing just that. Being able to write and being a writer are different things You’re […]
Content writing is hard at the best of times, but content writing to a deadline can be torturous. Keeping up the momentum when copywriting has never been harder, when we have so many distractions beckoning. It’s harder still if your deadline is self-imposed, because you’re that much more likely to break it, especially if you […]
Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]
“Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through customer responses.” Giep Franzen and Sandra E. Moriarty You’ve heard the one about the British car name that means excrement in Swedish, right? The road name in China that would make your Auntie Susan choke on her parsnips […]
We live in an age where you can pop into Tesco for some bottled water to put on your dining table because you’ve someone fancy coming round – and be faced with four shelves of options, half an aisle long. There’s your good old Ashbeck, Tesco’s own bottled-at-the-source offering. There’s Highland Spring in its nice […]
Proofreading website content and other copy has to be one of the most monotonous tasks in the world. Repetitive, unimaginative, unrewarding (for most); it’s not a task most of us jump to, and certainly one we tend to rush. Unfortunately proofreading isn’t a job you can skimp on, even if you don’t really care about […]
Clear writing isn’t a top priority for a lot of people, and why would it be? With so many other important objectives to achieve in your writing – showing passion, creating interest, building a convincing argument – clarity just sounds boring. But we’ve all started reading one of those promising posts with a great headline, […]
The year is 1999. The Spice Girls are riding high on a wave of faux feminism, Furbys are peak toy tech – and The Blair Witch Project just came out, shot with grainy camera phone grit. Authenticity, in the form of home-made and unpolished realism, has hit the mainstream consciousness. We are human every day […]
Everything we produce as humans is to some degree repurposed. For most of us, our lives are spent accumulating pre-ordained and accepted information, assessing other people’s findings and observations, which then to some degree influence our own. Original content is rare; we are all standing upon the shoulders of giants. Original ideas do happen, but even when […]