Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]
Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]
Writing for your business is not an easy task but it’s something a lot of small business owners have to do. While I’d always advise investing in a copywriter (of course I would – I am one) it IS possible to handle small-scale copy yourself. You just need to make sure you don’t make mistakes […]
If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]
SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]
Simple answer, as it often is: Google. Your website product images have always been an SEO factor – user experience, relevance to search, size, structure in the page, accessibility…the list goes on. But there’s a whispered 2019 Google algorithm change you should know about. Visual search is very much here. Google algorithm change for images […]
Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]
More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]
You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]
Marketing and psychology are intrinsically linked. We need to know how prospects are going to react to certain stimuli to maximise our chances of a sale. For those of us with a passing interest in marketing psychology and language, you may have heard the term “FOMO”. It was only added to the Oxford English Dictionary […]