Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Expertise, authority and trustworthiness (EAT). Those should really be the keywords for anyone’s content production, but they are in fact the Google quality score rules. Particularly on pages that deal with transactions or high-stakes advice. EAT and page quality have always been important but algorithm changes over the last year reflect Google’s insistence that EAT […]
Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]
If you have a website, you need to be aware of SEO or “Search Engine Optimisation”. SEO is the practice of setting up your website in such a way that it appears (“ranks”) as highly as possible in search results when people search for relevant terms. Ranking highly is understandably great for your site’s online […]
Because we’re such busy creatures, humans do a lot of things based on memory, bias and instinct. It saves time to make unconscious decisions. No one makes decisions solely with reason but, as businesses, we try to sell with reason. Yes, reason makes an appearance in consumer habits. But there are also the very important […]
When it comes to web content, “engaging” is an overused descriptor. For content to be “engaging” is surely a necessity, a given, if you want people to read it at all? To make your web content easy and enjoyable to read – that’s non-negotiable. “Persuasive” is an adjective seen a little less in conjunction with […]
Third-party blogging platforms like Medium are EASY. So, so easy compared with building yourself a content platform. Suspiciously easy, you could say. Setting up an account on Medium = five minutes of effort and zero money before you’re creating beautiful articles that have the potential to be seen by millions. What’s not to like, for […]
There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]
Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]
Writing for your business is not an easy task but it’s something a lot of small business owners have to do. While I’d always advise investing in a copywriter (of course I would – I am one) it IS possible to handle small-scale copy yourself. You just need to make sure you don’t make mistakes […]
If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]