Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]
Psychology plays an absolutely crucial part in all kinds of marketing. Whether it’s choosing which shelf and aisle to best place products in a supermarket, selecting the right words for a billboard campaign, or simply picking the right colour for your “buy now” button; the way businesses sell to people is inextricably linked with how […]
So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]
Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]
This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down such a vast concept in such a small number of words. How can you sum up 20 website […]
Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]
I went through a phase of writing without giving SEO factors much thought. Quality content would surely carry the day! You know what – it wasn’t a bad strategy. But this ranking lark only gets harder and more competitive and more expensive. In 2018, there are still a few SEO factors that I actively worry […]
If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]
Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]
Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]