Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]
Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]
My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]
I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]
So, what is a case study and why do you need one? A case study is an excellent way to demonstrate a business product or service and its benefits, in particular, how it worked for one of your clients. Think of it as a longer, more detailed testimonial. Case studies can be used to convince, […]
I grew up in content marketing on zero budget. If I wanted to do something cool, I had to find a way to do it myself, for free. (I know I’m making myself sound like a poor, forlorn marketing orphan but I sure felt like one at the time.) So I’m a great advocate for […]
Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]
Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]
Racking your brains for content ideas is time-consuming and often frustrating. When you’ve got other stuff to do, you need a steady flow of content from reliable sources. Knowing where to go for content ideas makes your life easier but it also makes sure what you’re producing is legit. It helps your customers because the […]