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Website Design & Build

A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.

How to Maintain Positive Sentiment with UX

User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]


Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


New Google Ranking Factor: Page Experience

Google is adding ‘Page Experience’ to its algorithm as a ranking factor next year (2021). Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]


How Many Websites Are Hacked Every Day? How Secure Is Yours?

If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]


How to Test Your Website Usability

Website UX is about making your website as easy and pleasant as possible for your user. A website designer is going to make a very good start on that but it’s impossible to get perfect on the first pass. We can work with generally accepted website usability guidelines but your users are different from other […]


How to Stand Out Online

As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]


How to Run a Customer Journey Design Sprint

Sprint is a concept often used in agile development teams to deliver projects in a continuous, iterative way. Each part of a big project is broken into sprints – a set block of time in which all planning, development, testing and review happens. I’ve used this approach for optimising a customer journey design within a […]


How to Embrace No-click Search Results

Google does not willingly share too many of its own search metrics but a data survey by Jumpshot with analysis from Rand Fishkin of Sparktoro (SEO legend) revealed a thing or two. In the first quarter of 2019, Google in the US had more than 150 billion searches, the majority of which were solved without […]


Online Content & Content Marketing – A Complete Guide

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


What Is the Cost of Setting Up a Website for Your Business?

A new website is an important investment for your business. This article aims to take you through the principal costs of setting up and operating a website, as follows: Buying your domain name This is the name of your website – the ‘address’ – which is bought from a website registrar. The price generally depends […]


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