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Website Design & Build

A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.

New Google Tool to Help You Optimise Your Website

A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]


7 Top Tips: What to Include on Your Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


How to Create a Quality Lead Magnet

Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]


An Introduction to Lead Magnets

We’ve all been on websites where a pop-up window appears offering a free ebook, report or template in return for your email address – but why is it so popular? What’s the reasoning behind it? Let’s find out. What is a Lead Magnet? Firstly, let’s define a lead: it’s someone who has shown interest in […]


Sales and Marketing Glossary for Beginners

Sales and marketing are undeniably important to any business, but as with a lot of things nowadays, they come with their own terms and jargon. This plain English guide explains some of the most common terms to help you navigate the often mystifying lingo of marketers and salespeople. A/B Testing – This is a type […]


Awesome FREE Digital Marketing Tools – Part 3: Teamwork

Welcome back to the last in our series about free digital marketing tools. This week, we’ll be talking about free project management tools, and resources that allow your team to collaborate efficiently on a budget. If you need to get up to speed, we previously discussed helpful free tools for creating content and for customer […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


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