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Writing Good Adverts for Your PPC Campaigns

With PPC, you choose your keywords, and then you write your adverts. But what should you write? The keyword signifies the intent from the searcher, but the advert is your chance to present your brand and your website. The advert is very important. The more people that click on your advert, allows you a higher […]


What’s Remarketing in Google AdWords?

You may have already noticed remarketing. Have you visited a website and now find it’s following you all around the internet? (Well on pages in the Google network of course) Say you looked for a handbag or some tools (covering both bases here) and now you keep seeing that company – e-v-e-r-y-w-h-e-r-e. Remarketing is like […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


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