How to Use Storytelling to Build Your Brand

When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]

Six Ways to Start Building Your Brand for (Almost) Nothing

So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]

Should Your Web Copy Feel Human or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]

How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]

The Benefits of Bidding on Brand Terms

When you set up a PPC campaign, you create a number of campaigns, which contain a number of adgroups, which contain keywords of a similar theme. In the example of this motorbike clothing store, called Mike’s Moto, they could have the following campaigns and adgroups: The structure shown here and its naming convention is generally sound, […]

What Are the Benefits of Having a Business Blog?

Starting a business blog can be an excellent way to promote your business online. It helps you engage with customers, demonstrate that you’re up to date with industry trends and reinforce your corporate identity. It can also help boost your web SEO. Keeping your customers engaged A well-written blog can be a great way of […]

What Is a Good E-Commerce Business Strategy?

Developing a good e-commerce business strategy starts with the same process of planning and preparation as any other business activity. To define e-commerce, we would simply describe it as a way of doing business over the internet. Whether this is a new venture, or you want to get your existing business ready to trade online, […]

Learnings From Websites #4 Frugi Clothing

In the fourth of my series, where we look at websites and learn from their good and bad, I’m looking at Frugi – who provide organic children’s’ clothing. They’re not a large company but their website gives a feel of professionalism and quality, and that they care. A couple of things that hit you about […]

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