I’ve always likened organic social reach to ripples on a pond. The things you share spread from colleagues and friends to family to friends of friends, until you’ve reached a bunch of people you don’t know. Those people? They’re your potential customers, yo. It’s not just about spreading your content Getting people within your company […]
Wrong. Maybe no one wants to follow a blog that reads like the user manual for a hydrostatic pipe testing machine, but that doesn’t mean they don’t want to hear related information from an expert in the industry. It’s also seriously underestimating the power of search engines to say that business blogs don’t get read. You […]
Your blog’s all set up, so no doubt you’re keen to get blogging. But how do you decide what to write about? If you’re sat at your computer staring at a blank screen, don’t worry – help is at hand. I’ll be honest, if you pick the wrong topic to blog about your blog could […]
Business blogging should never be confused with regular everyday blogging. It is not a place for you to rant about your competitors or tell amusing stories about your customers, but a platform for you to gain new business. You might have heard the phrase “content is king” and it still reigns true – the more […]