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click through rate

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How To Improve Your Email Marketing Open & Click Through Rates

By Mary Stringer |

When you email your customer databases, your optimum result is likely to be a 100% open and click-through rate. You want every person you email to open the email, and then click through to your website – of course you do! This would show you that your email marketing content is doing the best possible job […]

Click Through Rates and PPC

By Ann Truscott |

Click through rate is a metric which is recorded in AdWords and is normally abbreviated as ‘CTR’. It’s a general rule of thumb that anything above 1% on search is decent and generally on display, anything over 0.04% isn’t awful. CTR is certainly an important metric, but it is also, certainly not the most important. […]

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