Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]
You’ve decided to advertise on a Search Engine, like Google, Bing or Yahoo and why wouldn’t you? The digital adspend in the UK was £7,194bn in 2014 and Search advertising made up a massive 52% of that market – check out the IAB’s Full Year Digital Adspend Results for more information on the market! The […]
Once you’ve researched the most effective and targeted keywords for your website, how do you go about optimising it – where are the most essential places to put your keywords? There are a few failsafe areas for inclusion, which I’ve listed below. It takes minutes to update, and can make a real difference to your […]
When you set up a PPC campaign, you create a number of campaigns, which contain a number of adgroups, which contain keywords of a similar theme. In the example of this motorbike clothing store, called Mike’s Moto, they could have the following campaigns and adgroups: The structure shown here and its naming convention is generally sound, […]
Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]
If you’re scratching your head and asking yourself “What on earth is SEO?” then don’t worry – it will all become clear. What I will say before I explain everything, is that if you want to grow your customer base, then you really do need SEO. So what is SEO? SEO stands for Search Engine Optimisation. […]
If you haven’t previously used SEO, or if your website isn’t achieving good search engine rankings, these five fairly simple tips may help you get better results. 1) Think like a user You need potential customers to find your site more quickly by appearing higher in search rankings than your competition. Try entering a range […]
It’s been shown that people rarely look beyond the first couple of pages of search engine results to find what they’re looking for. SEO could be a worthwhile investment to boost where your site appears in these pages, and help customers find you. How do search engines rank my website? Search engines use programs called […]
Put simply, keywords are those terms – words or short phrases – that people type into search engines to find products and services. To optimise your website – in other words, to boost your search engine ranking – you need to research the keywords that your target market is likely to use to find you. […]