What Are the Benefits of Using Both Paid and Organic Search?
Pay per click (PPC) advertising and search engine optimisation (SEO) for organic (non-paid) search are sometimes seen as competing. However, it’s sensible to use PPC and SEO together to improve overall click-through rates to your website. Complementary campaigns If PPC and SEO campaigns are used together, there are a number of complementary benefits: keyword identification, […]