Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]
Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]
Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]
What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]
A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]